Samsung’s Harman claims industry first with in-vehicle visual display

Harman’s ‘Ready Display’ achieves HDR10+ Automotive certification, which it says sets a new benchmark for in-vehicle visual quality. Harman, a business unit of Samsung Electronics, says it has achieved an industry first that creates an immersive home theatre style high resolution experience inside car cabins. It says that as vehicles rapidly evolve into digital hubs, consumers increasingly expect their vehicles to be as visually rich and adaptive as they typically experience in their homes. Harman says the ‘Ready Display’ product is the first to achieve the HDR10+ Automotive certification, setting a new industry benchmark for in-vehicle display performance. Moreover, the company claims the product ‘transforms the car ride from a simple mode of transportation into a cinematic journey, redefining how passengers see, feel and connect with content on the move’. Harman says it collaborated with Samsung and Panasonic in establishing the HDR10+ Automotive technology specification, helping define how high dynamic range content should be experienced in vehicles. Developed by HDR10+ Technologies LLC, Harman claims the certification ensures that in-vehicle displays reproduce High Dynamic Range (HDR) content with fidelity—even under the challenging lighting conditions of a car cabin. To earn certification, displays must pass several comprehensive evaluations. These tests confirm that the display can deliver cinematic-quality visuals with consistent brightness, contrast and colour accuracy across varying lighting conditions and viewing angles. The certification also validates HDR10+ “Adaptive” capabilities, which dynamically adjust brightness and colour based on ambient light, ensuring a consistent viewing experience whether driving under midday sun or city lights. Harman says the HDR10+ Automotive certified display allows drivers and passengers to ‘enjoy lifelike visuals with cinematic depth, detail and consistency in any lighting condition’. “We’ve long envisioned bringing the living room experience into the car,” said Shilpa Dely, Vice President and Ready Display Business Lead, Harman International. “Earning the world’s first HDR10+ Automotive certification is how we’re delivering on that commitment—setting a new benchmark for immersive, in-cabin display quality that automakers and consumers can trust.” Harman’s Ready Display, powered by Samsung’s cutting-edge Neo QLED technology, is designed to be ‘both visually brilliant and dynamically intelligent’. The line-up includes the NQ3, NQ5 and NQ7 series, each ‘engineered to thrive in the ever-changing lighting environments of a car cabin, from blazing midday sun to the shifting glow of city lights’. With intelligent image algorithms, these displays dynamically optimise contrast, brightness and colour in real-time. For automakers, Harman says the certification provides a ‘trusted path to differentiation with world-class in-cabin experiences that resonate with consumers’. Harman maintains thar for consumers, the benefit is simple yet powerful: uncompromised visual quality on every drive. Whether it’s catching up on a favourite show while charging, entertaining kids in the backseat, or navigating safely with enhanced clarity, ‘Ready Display transforms the car into a destination for immersive experiences—making every moment in the cabin as compelling as the content itself’. Beyond entertainment, Harman also maintains that ‘these advances pave the way for adaptive displays that elevate safety, usability and comfort behind the wheel, ensuring every moment in the car feels effortless and extraordinary’. This content has been automatically generated from the original source. Please note that the original source may have been modified since the content was generated.

Younger drivers leading charge to EVs – and new car marques

Under 35s more open to buying used EVs, and unfamiliar brands New research reveals how drivers’ attitudes to EVs differ dramatically by age. Kwik Fit’s annual study of people’s car buying intentions has found that nearly one in five (18%) drivers aged 18-34 expect to buy a fully electric model next. This compares to just 11% (one in nine) of drivers over 55 who are planning to change their car.1 When looking at low emissions cars more broadly, 42% of drivers aged 18-34 say their next car will be either a battery electric vehicle (BEV) or hybrid – for drivers over 55 the figure is 36%. Taking UK drivers as a whole, 38% of motorists planning to change their car say it will be to a low emissions vehicle. This figure has not risen over the last two years, despite the rapid growth in new electric car registrations, which accounted for 47% of all new car registrations in 2025 to date.2,3 The study for Kwik Fit, the UK’s leading automotive servicing and repair company, looked into the attitudes which are influencing drivers’ intentions regarding EVs. Although Kwik Fit’s research has previously found that concerns over an EV’s battery life put off many potential buyers, 52% of drivers aged 18-34 said they would be happy to buy a used EV – nearly three times the proportion of drivers over 55 (18%). In a related finding, some 42% of younger drivers said that used EVs are better value than a secondhand petrol or diesel model of a similar price. In contrast, only 9% of over 55s think this, with 46% disagreeing. The UK has seen a massive increase in the purchase of Chinese-made EVs, with China’s number one car brand BYD reporting an 880% jump in sales in September compared to the previous year. Kwik Fit’s research shows that this is likely to be driven by younger buyers – 43% of 18-34 year olds said they would be more likely to buy an EV made in China than a Chinese-made petrol or diesel car. Only 14% of over 55s think the same. Looking at the market more broadly, the shift to EVs is providing opportunities for more car brands to enter the UK. 42% of younger drivers (18-34) say they are more prepared to consider an EV from an unfamiliar manufacturer than they would an unknown petrol or diesel car. For drivers over 55, who are arguably more established in their views of car brands, the figure is just 14%. While the number of the drivers intending to switch to low emissions has remained static, some of the perceived barriers to buying an EV have been reducing. Kwik Fit has been tracking drivers’ reasons for not considering an EV and the most common barrier has consistently been a perception of the restrictions in range. While still the biggest negative factor, the number of drivers citing this has fallen over the last two years, from 41% of drivers in 2023, to 39% last year and 37% this year. Over the same period drivers’ concern over the availability of fast charging points has also reduced. In 2023 this was cited by 37% of those not considering an EV, this year the figure has fallen to 33%. Dan Joyce, operations director at Kwik Fit, says: “This research reveals a multi-speed transition to electric vehicles which varies between age groups. The overall proportion of drivers planning to switch to low emissions for their next car has remained the same since last year. However, our study shows that younger drivers are much more open to moving to EVs – and new car brands – than many older drivers. It’s also interesting to see them much more willing to buy a used EV, especially as we are seeing more vehicles moving out of the fleet sector into private ownership. “The findings show that the UK car parc will have a mix of powertrains for many years to come, and it’s crucial that drivers are supported with a maintenance and servicing network irrespective of their type of car. That’s why Kwik Fit staff are trained to work on all vehicles and why we carry the widest range of tyres in the UK.” Kwik Fit provides servicing for all types of vehicle and has one of the largest networks of EV trained auto technicians in the UK. In order to find the range of services offered at their nearest Kwik Fit centre drivers can contact the centre directly. Details of their nearest centres are available at kwik-fit.com This content has been automatically generated from the original source. Please note that the original source may have been modified since the content was generated.