Get Lost: Project Safari – A ground-up reimagining of the Elise S1
Images are for editorial use only. Get Lost launches as a new automotive brand, founded by photographer GFWilliams, and built around the simple pursuit of creating a car that’s fun. Get Lost: Project Safari is a ground-up reimagining of the Elise S1 – combining rally attitude, road trip capability, and bespoke design. Every detail is designed or engineered with quality and intent – from the hydraulic handbrake to the roof scoop – to enhance the character and capability of the entire car. Get Lost: Project Safari is the first vehicle from Get Lost, with customer builds due to start later this year. April 15th, Surrey – Get Lost is proud to unveil Project Safari – the first vehicle from the new automotive design and engineering brand. A bold, ground-up reinterpretation of the iconic Elise S1, Project Safari blends rally-inspired capability, road trip practicality, and design-led innovation into a single, uncompromising package. Founded by renowned automotive photographer GFWilliams, Get Lost is the result of over a decade immersed in the world’s most exceptional cars. That industry experience shaped a vision: a car that delivers emotional connection through design, engineering, and a relentless pursuit of fun. Bringing that vision to life is a passionate, multidisciplinary team drawn from motorsport, design studios, and fabrication. Together, they’ve created something that not only breaks the rules, but makes you wonder why they were there in the first place. The Design:Get Lost: Project Safari began with a deep study of the original car’s form and function – not to overwrite what made it special, but to reimagine it without constraints. “The idea of taking an Elise off-road might sound ridiculous, and that’s exactly why we leaned into it,” says George Williams, founder of Get Lost. “That one silly idea gave us real creative freedom. Every element was considered from the ground up, not just to look good in isolation, but to enhance the character and capability of the entire car.” Get Lost: Project Safari contrasts the Elise’s fluid curves with sharp, deliberate design choices. Highlights include a custom roof scoop, bespoke rectangular headlights, and a completely redesigned interior using the highest quality materials – all contributing to a new identity while respecting the car’s roots. The Build:“It wasn’t enough for the car to look good – it had to be brilliant to drive too.” said George. Get Lost: Project Safari runs all-terrain tyres, as well as a completely bespoke suspension system, offering increased ride height and width while refining the body control to inspire confidence to always push on. A new powertrain also delivers strong, reliable performance, while key functional upgrades – including a limited-slip differential, and a hydraulic handbrake – contribute to the car’s uniquely playful character. The result? A car designed in form and function for fun adventures. “This is not a modified Elise, it’s our interpretation of what the platform had to offer. Everything has been considered – from the design to the drive – all in the pursuit of creating something that’s fun,” says George Williams. “If you get it, you get us. If not? Get Lost.” Get Lost: Project Safari is the first vehicle from Get Lost, with customer builds due to start later this year. Get Lost is now welcoming letters of interest from customers, collaborators, and anyone who sees themselves in this vision. Ends For editorial images, click here: https://drive.google.com/drive/folders/1Y9TLYYEftItJ17-P_LXlvyNBoNwxgvXG?usp=sharing For further information, please contact:Tilly WilliamsMarketing & PRinfo@getlostautomotive.com Website: https://www.getlostautomotive.com/ Instagram: https://www.instagram.com/getlost.automotive
