The Alpine Silhouette – Episode 2
Images are for editorial use only. Second episode in new video series released Series will explore the history of Alpine, as it celebrates its 70th anniversary New episodes will be released in the coming months Launched in March to celebrate the creation of the brand in 1955, the ‘Alpine 70 years’ series devotes its second episode to design. Laurens van den Acker, Renault Group’s Chief Design Officer, and Antony Villain, VP Alpine Design, look back at the stylistic inspirations that have guided the brand’s rebirth, as well as its projection into the future through the models of the Dream Garage. The two designers welcomed us to the Alpine Design Studio to talk about the commando state of mind that has shaped the rebirth of the brand while respecting the style initiated in the days of Jean Rédélé. They also explain how electric technology offers interesting opportunities in terms of design, and how the Alpenglow concept car embodies the stylistic intentions of future models. ‘I didn’t approach this brand with nostalgia. I approached it as an enthusiast. I said to myself, this is a fantastic brand and there’s everything to do with it.’Antony Villain, VP Alpine Design Since the start of the brand under the leadership of Jean Rédélé, one element has remained unchanged: the logo. Considered as a quintessential symbol of movement and speed, the arrowed A created by Philippe Charles in the 1960s is still with us today. Its longevity is representative of Alpine’s ability to renew itself without betraying its identity or its values of performance, innovation and French know-how. “Creating a brand is the most exciting adventure in a designer’s career. Today, we’ve embarked on the next stage; extending the brand from one to 6 or 7 cars. So we have to give life and shape to this brand. It’s like a growing tree, spreading out its branches, and we have to make sure that each model has meaning and contributes to the history of the brand.”Laurens van den Acker, Chief Design Officer, Renault Group Episode 2 – The Alpine Silhouette is available to download now. Your browser does not support the video element. ENDS About Alpine:Founded in 1955 by Jean Rédélé, the brand has set itself apart with its French-style sports cars. In 2018, the brand presents the new A110, a sports car faithful to Alpine’s timeless principles of compactness, lightness, agility and driving pleasure. In 2021, Alpine Cars, Renault Sport Cars and Renault Sport Racing join forces under the Alpine flagship. It thus becomes the brand dedicated to innovative, authentic, exclusive sportscars of Groupe Renault, benefiting from the heritage and craftmanship of its historic plant in Dieppe, as well as the engineering mastery from the Formula One and Renault Sport teams. For further information please visit www.press.alpinesportscars.co.uk, www.alpinecars.com or @RenaultUKPR or contact:Jim HolderDirector of Communicationsjim.holder@renault.co.uk07779 227
