From “En Curva” Magazine, Oquendo provides reliable and rigorous information on the automotive sector on a daily basis.
April 2025 – The Women’s Worldwide Car of the Year (WWCOTY) is pleased to announce that Ana Gabriela Oquendo has joined its international jury, the only car award in the world with a jury composed exclusively of women motoring journalists.
Oquendo’s addition to WWCOTY, an organization present in 55 countries, strengthens the role of Women’s Worldwide Car of the Year in Latam where it is already present in many countries, including Ecuador. WWCOTY already has Judith Hernandez, from Autoin magazine, as a juror.
Currently, Ana Gabrielas works at En Curva magazine. It’s a specialized media that creates content about the Ecuadorian and global automotive sector. She undertakes test drives, vehicle reviews, comparisons and provides general content on mobility-related topics. She creates informative and engaging content in various formats.
Ana Gabriela Oquendo’s journey in the automotive world began in her childhood. Cars were always a big part of her family, particularly through her father, who always kept his car in the best condition. When she was a teenager, one of her brothers started studying Mechanical Engineering. He and her other brother started to repair their cars on their own, which sparked her interest in learning more about the automotive world.
“I’m truly honored to be part of WWCOTY. It’s a pleasure to share this space with other women and be part of an expert network in the automotive world. Additionally, I feel pride in the achievements I’ve accomplished through hard work. It’s definitely an exciting moment for me!”
About Ecuador
The Ecuadorian automotive market is still developing. It remains limited, if you compare it to countries like Colombia or Peru. However, the potential exists. Combustion engine vehicles are still the top sellers, but hybrid and electric car sales are steadily growing.
In terms of segments, SUVs and pick-ups are the most popular choices, while Chevrolet and KIA currently lead in sales. This landscape could shift this year, with several new model launches on the horizon. The arrival of brands like Isuzu has many companies in Ecuador’s automotive industry eagerly anticipating what’s to come.
About Women’s Worldwide Car of the Year
Women’s Worldwide Car of the Year is the only car awards group in the world comprised exclusively of women motoring journalists. It was created by New Zealand motoring journalist Sandy Myhre in 2009. She is Honorary President while Marta García is Executive President.
This unique award aims to recognise the best cars of the year and to give a voice to women in the automotive world. The voting criteria are based on the same principles that guide any driver when choosing a car. The jurors do not select a ‘woman’s car’ because cars are not gender specific. Aspects such as safety, quality, price, design, ease of driving, benefits and environmental footprint, among others, are considered when casting the votes.
However, beyond choosing the best cars of the year, our goal is also to give visibility to women in the automotive world and to contribute to making women’s voices heard on all continents because mobility for a woman means access to many personal and professional possibilities.
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