The opening event of the European Digital Innovation Hub – Northwest Automotive Cluster Bulgaria was held on June 12, 2025, at the John Atanasoff Innovation Forum in Sofia Tech Park. The event brought together leading experts, industry representatives, and members of the European Digital Innovation Hubs (EDIHs) network to discuss the role of digitalisation, artificial intelligence, and cybersecurity in industrial transformation.

The programme presented the opportunities available to manufacturing companies, including access to expert support, “test before invest” services, specialised trainings, and free upskilling in areas such as industrial automation, digital manufacturing, and engineering software. Participants were also introduced to advisory services for business planning, innovation strategies, and preparation of projects for European funding.

The initiative, coordinated by Automotive Cluster Bulgaria in partnership with national and academic organisations, aims to support the transition of the Bulgarian manufacturing industry towards Industry 4.0 by providing comprehensive, fully funded services that enhance competitiveness, innovation, and sustainable growth.