BYD UK has appointed Mike Gale as its new Head of PR with immediate effect. The newly created role will see him assume responsibility for all UK PR activities and strategy for BYD and the company’s new premium brand, DENZA, plus any other future brands, in one of the company’s key markets.
Reporting into BYD UK Country Manager, Bono Ge, Mike will be ably supported by Rachel Goodwin. He joins from Maserati, where he was responsible for PR in UK and Scandinavia for three years. Prior to that, he led UK PR operations at Volvo and as a Director at global communications agency, Influence Associates, represented a series of auto, tech and e-mobility clients.
Speaking about his move, Mike said, “BYD has an enviable story to tell, both on the automotive and wider technology fronts. The pace of its growth is hugely impressive and I’m delighted to be joining at such an exciting stage in its growth journey and seeing what strong results we can deliver together.”
Commenting on his appointment, Country Manager, BYD UK, Bono Ge, said, “BYD is continuing to expand at a relentless pace globally and naturally we have significant growth ambitions in the UK. We’ve already launched six models over here and Mike’s expertise will be invaluable in the months and years ahead. I’m delighted to welcome someone of his calibre to the company and I’m sure he’ll slot straight in with the rest of the UK management team.”
His contact details are:
Mike Gale
Head of PR
michael.gale@byd.com
07908 905678
Rachel Goodwin
PR Manager
rachel.goodwin@byd.com
07399 678373
ENDS
About BYD
BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1994 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Brazil, Hungary, and India. From power acquisition and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers 6 continents, over 100 countries and regions, and more than 400 cities. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known to be a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world. For more information, please visit www.bydglobal.com.
About BYD Auto
Founded in 2003, BYD Auto is the automotive subsidiary of BYD, a multinational high-tech company devoted to leveraging technological innovations for a better life. Aiming to accelerate the green transition of the global transportation sector, BYD Auto focuses on developing pure electric and plug-in hybrid vehicles. The company has mastered the core technologies of the entire industrial chain of new energy vehicles, such as batteries, electric motors, electronic controllers, and automotive-grade semiconductors. It has witnessed in recent years significant technological advancements, including the Blade Battery, the DM-i and DM-p hybrid technology, the e-Platform 3.0, the CTB and iTAC technologies, the DiSus Intelligent Body Control System, the XUANJI Architecture, and the Super e-Platform. The company is the world’s first carmaker to stop the production of fossil-fueled vehicles on EV shift and has remained top of new energy passenger vehicle sales in China for 12 years in a row.
