- Chinese EV maker BYD has scored an early goal as an official partner of the Euro 2024 tournament after the publicity move triggered a surge in interest from would-be car buyers
- During the first weekend of the tournament from Friday to Sunday there were 26,000 views of BYD models on the Auto Trader platform – a 69% increase week on week
- More than 10 million viewers of the opening Germany v Scotland match saw BYD displayed as a Euro 2024 partner around advertising breaks in the coverage
- The BYD Seal was the most viewed BYD model over the weekend and the 2nd most viewed new EV model overall – the top EV was the IONIQ 5There have been 3,365 UK sales of BYD models since March 23, when the Chinese manufacturer entered the UK market.
- Erin Baker, editorial director of Auto Trader, said: “Our traffic data shows that this tournament is already triggering a step-change in awareness of BYD little more than a year after they entered the UK market. This high-profile media partnership only underlines their ambitions in Europe where they face tough competition from the well-established legacy brands. BYD’s sales are growing rapidly, albeit from a low base, and the Euros partnership has the potential to cement them in the public consciousness.”