• CUPRA reunites with Uber One presents All Points East for second year, on 16–18 and 23–25 August
• CUPRA will be the sponsor of the North Arena for a second consecutive year
• Click here to find out more about All Points East

Milton Keynes, 15-07-2024 – CUPRA UK has renewed its partnership with the music festival Uber One presents All Points East for 2024, its second consecutive year sponsoring the event.

Last year marked the beginning of CUPRA’s partnership with London-based All Points East, which offered an experience to remember with a star studded line-up that pulled in the crowds.

For 2024, All Points East returns to Victoria Park on the weekends of 16 – 18 August and 23 – 25 August for its sixth edition, with the CUPRA-sponsored North Arena hosting an array of artists.

In addition to the North arena sponsorship, CUPRA will give VIPs and festival goers the best view of main stage from two viewing towers and affirm its connection to music and the importance of self-expression with their CUPRA event stand.

Marcus Gossen, Director of of SEAT and CUPRA UK, said: “We’re really excited to return to Victoria Park once again for All Points East. Last year, our sponsorship of the North Arena was a fantastic success, and we’re delighted to be back as a key sponsor for this year’s festival, too. It’s important for us to continue to celebrate music and communicate the importance of self-expression, and we believe that our continued partnership with All Points East resonates with this message.”

Will Dowdy, Vice President, Global Partnerships at AEG Europe, said: Will Dowdy, Vice President, Global Partnerships, AEG said: ‘We are delighted that CUPRA are returning to Uber One presents All Points East as our Official Automotive Partner. Music fans are increasingly curious about the electric revolution and in partnering with CUPRA, we are providing festival goers with an elevated experience this summer, through an incredible viewing tower with unique vistas to the main stage and across Victoria Park.”

Uber One presents All Points East has become the essential London event since its inception seven years ago. The curated line-up of artists includes a range of musical talents from established names to those on the cusp of stardom. Headliners for 2024 are Kaytranada, Loyle Carner, Mitski, LCD Soundsystem, The Postal Service and Death Cab for a Cutie, plus APE presents Field Day with Justice and Pinkpantheress.

For more information, download the official app or visit www.allpointseastfestival.com.