- The CUPRA KIRO team competed with a one-of-a-kind livery inspired by Marvel Studios’ “Thunderbolts*”
- The collaboration also included special activations for fans during the race weekend and exclusive content on social media
- CUPRA offered its first-ever test drive in the USA for selected media ahead of its arrival in the market by the end of the decade
Martorell, 14-04-2025 – CUPRA KIRO joined forces with Marvel Studios’ “Thunderbolts*”, in cinemas May 2, to empower the team at the Miami E-Prix on 11-12 April. The team competed with a one-of-a-kind livery inspired by the upcoming film, accompanied by special activations during the race weekend. CUPRA also offered the first-ever test drive in the USA, ahead of its arrival in the market by the end of the decade.
“At CUPRA, we always seek the unconventional, and Formula E is no exception. For the Miami E-Prix, we were proud to bring Marvel Studios’ ‘Thunderbolts*’ to the track”, said Ignasi Prieto, Chief Brand Officer of CUPRA. “Just as CUPRA dares to break away from the ordinary, the Thunderbolts* are a team of antiheroes who defy traditional heroism. This collaboration empowered our CUPRA KIRO team for the race and brought our brand closer to U.S. challengers aiming to discover new driving emotions”, he added.
Merging the adrenaline of racing with the power of storytelling
The CUPRA KIRO Formula-E cars hit the track in Miami on 11-12 of April with a one-of-a-kind livery, inspired by “Thunderbolts*”. Ahead of the movie’s theatrical release on May 2, CUPRA KIRO cars made an impression at the legendary Homestead-Miami Speedway for the 5th Round of the ABB FIA Formula E World Championship.
Fans attending the Miami E-Prix enjoyed exclusive activations as part of CUPRA’s collaboration with Marvel Studios’ “Thunderbolts*”. A look-alike cam searched the crowd to find those who most closely resemble Marvel’s Super Heroes during the pre-race.
Marvel also created a limited-edition comic featuring Formula E and CUPRA KIRO branding, limited to a print run of 5,000 copies, available during the race weekend. Finally, CUPRA KIRO blended both worlds through dynamic social media content.
First-ever CUPRA test drive in the USA
At the first race of CUPRA KIRO in the USA, the brand invited selected media to discover the CUPRA universe ahead of its arrival in the market by the end of the decade. After an exclusive brand presentation, those selected media also had the opportunity to test-drive CUPRA models for the very first time in the USA and feel the emotion of driving the brand’s icon, the CUPRA Formentor, and its latest launch, the CUPRA Terramar.
ENDS
About Marvel Studios’ “Thunderbolts*”
In “Thunderbolts*” Marvel Studios assembles an unconventional team of antiheroes—Yelena Belova, Bucky Barnes, Red Guardian, Ghost, Taskmaster and John Walker. After finding themselves ensnared in a death trap set by Valentina Allegra de Fontaine, these disillusioned castoffs must embark on a dangerous mission that will force them to confront the darkest corners of their pasts. Will this dysfunctional group tear themselves apart, or find redemption and unite as something much more before it’s too late? The film stars Florence Pugh, Sebastian Stan, Wyatt Russell, Olga Kurylenko, Lewis Pullman, Geraldine Viswanathan, Chris Bauer, Wendell Pierce, with David Harbour, with Hannah JohnKamen, and Julia Louis-Dreyfus. Jake Schreier directs “Thunderbolts*” and Kevin Feige is the producer. Louis D’Esposito, Brian Chapek and Jason Tamez serve as executive producers. The screenplay was written by Eric Pearson and Joanna Calo, and the story is by Eric Pearson. Marvel Studios’ “Thunderbolts*” releases May 2, 2025, in U.S. theaters.
About CUPRA
CUPRA is the unconventional challenger brand that brings together emotion, electrification, and performance to inspire the world from Barcelona. Launched in 2018, CUPRA has become one of Europe’s fastest growing car brands and has a global network of specialised points of sale.
CUPRA proves that electrification and sportiness are a perfect match, and in 2024 the brand hit new heights with 248,100 vehicles delivered. Each successive launch of a model has marked a new milestone in defining the brand’s character, with a challenging and original design: the CUPRA Ateca, a unique model in its segment; the CUPRA Leon, redesigned and enhanced as a standalone CUPRA model; the CUPRA Formentor, the first model to be developed exclusively by the brand and the company’s best-selling vehicle to date; the CUPRA Born, the brand’s first 100% electric vehicle; the CUPRA Tavascan, an all-electric SUV coupe; and the CUPRA Terramar, the brand’s sporty SUV.
CUPRA is FC Barcelona’s official automotive and mobility partner, the Premier Padel Tour’s premium sponsor and the official sponsor of the eSports Club Finetwork KOI. CUPRA is also proud to participate in the Formula E racing competition. The CUPRA Tribe is made up of a team of ambassadors who want to be the driving force of change. Its members include Oscar nominated film director J.A. Bayona, Street Artist TvBoy, Olympic gold medallists Adam Peaty and Saul Craviotto, the German goalkeeper Marc ter Stegen, and two-time Ballon d’Or and Best FIFA Award-winning footballer Alexia Putellas.
For more information, please contact:
Chris Meases, Head of PR & Communications
07586 058302; chris.mease@seatcars.co.uk
Laura Reeder, PR Manager
07795 453704; laura.reeder1@seatcars.co.uk
Holly Williams, Events and Internal Communications Manager
07738 897319; holly.williams@seatcars.co.uk
Katie Duguid, Press Fleet Manager
07983 537247; katie.duguid@seatcars.co.uk
This news release and illustration are issued in accordance with Clause 1.2J of the British Codes of Advertising and Sales Promotion and therefore cannot be the subject of a transaction of any kind.
