- CUPRA reunites with All Points East as Official Automotive Partner, reaffirming the brand’s passion for music
- All Points East is set to host well-known talent such as Chase and Status, Raye, Sammy Virgi, and The Maccabees
- Click here to find out more about All Points East
Milton Keynes, 12-06-2024 – CUPRA has been confirmed as the Official Automotive Partner for All Points East 2025. In the third consecutive year of sponsorship, CUPRA and All Points East are celebrating the always-evolving spirit of music, with the event set to offer an experience to remember thanks to a star-studded line-up of artists who are shaping the future of music.
For 2025, All Points East returns to Victoria Park on the weekends of 16 – 18 August and 23 – 25 August for its sixth edition and expects to pull in big crowds. The festival is set to host a wealth of talent, including Cleo Sol, Chase & Status, Raye, The Maccabees, and many more.
Marcus Gossen, Director of SEAT and CUPRA UK, said: “As a brand that thrives on boldness and creativity, CUPRA is no stranger to shaking things up – and there’s no better place to do that than at one of London’s most forward-thinking festivals, All Points East.
“Throughout this year, we’ve shown that music is embedded in the CUPRA DNA. Our strong connection with Primavera Sound is something we’ve celebrated for years, and we’re delighted to be able to do the same with All Points East, who represent the disruptive, modern, and dynamic music scene in London. It’s an alignment that is perfectly positioned with the CUPRA ethos and it is also now within our newly-opened Manchester City Garage – where we offer a creative space for growing UK talent to develop their skills and engage with an immersive programme of music.
“We’re delighted to be partnered with this event and look forward to what promises to be a fantastic two weekends.”
All Points East has become the essential London event since its inception eight years ago. The highly curated line-up of artists includes a range of musical talents from established names to those on the rise to stardom. Headliners for 2025 are Cleo Sol, Chase and Status, Barry Can’t Swim, Raye, The Maccabees, and Bombay Bicycle Club.
For more information, download the official app or visit www.allpointseastfestival.com.
ENDS
Change needs drivers — and CUPRA believes real progress comes through radical disruption, by defying expectations and challenging conventions. Since its launch in 2018, the brand has transformed the automotive industry as an instigator of creativity and an agitator for change.
In just seven years, CUPRA has launched seven models and sold over 800,000 vehicles globally. Every CUPRA model is restlessly expressive, design led, and performance driven. Its fully-fledged portfolio includes the CUPRA Ateca, the first car to ever feature the CUPRA badge; the CUPRA Leon, redesigned and enhanced as a standalone CUPRA model; the CUPRA Formentor, the first car to be developed exclusively by the brand and the company’s best-selling vehicle to date; the CUPRA Born, the brand’s first 100% electric vehicle; the CUPRA Tavascan, an all-electric SUV coupe; and the CUPRA Terramar, the brand’s sporty SUV. In 2026, the CUPRA Raval, the brand’s radical interpretation of the electric urban car, will join its lineup.
CUPRA is more than a car. It’s a conviction. The CUPRA Tribe is made up of a team of ambassadors who push back against convention and past the boundaries that hold others back, with members including film director J.A. Bayona, German goalkeeper Marc ter Stegen, and two-time Ballon d’Or and Best FIFA Award-winning footballer Alexia Putellas. Obsessive about elevating emotion on and off the road, CUPRA is also FC Barcelona’s official automotive and mobility partner, the Premier Padel Tour’s premium sponsor and is also proud to participate in the Formula E racing competition with Kiro Race Co.
For more information, please contact:
Chris Mease, Head of PR and Communications
07586 058302; chris.mease@seatcars.co.uk
Kate Arding, PR Manager
07500 689543; kate.arding@seatcars.co.uk
Holly Williams, Events and Internal Communications Manager
07738 897319; holly.williams@seatcars.co.uk
Katie Duguid, Press Fleet Manager
07983 537247; katie.duguid@seatcars.co.uk
This news release and illustration are issued in accordance with Clause 1.2J of the British Codes of Advertising and Sales Promotion and therefore cannot be the subject of a transaction of any kind.
