- CUPRA will showcase a camouflaged CUPRA Raval at the Volkswagen Group Media Event on September 7th, ahead of its 2026 World Premiere and market launch
- CUPRA will unveil a new Showcar at its Open Space on Sept 8th, embodying brand vision and future design language
- CUPRA will introduce TRIBE EDITIONS of the Formentor, Leon, Leon Sportstourer and Terramar – blending distinctive character with a sustainable twist
Martorell, 17-07-2025 – CUPRA continues to make history, surpassing 900,000 vehicle deliveries since its launch in 2018, and remaining one of Europe’s fastest growing automotive brands. In just seven years, the brand has introduced an impressive lineup of seven distinct models to the market. Now the brand heads to IAA Mobility 2025 in Munich to deliver its bold vision for the future while exploring new concepts.
IAA Mobility will be a key moment for CUPRA, spanning across the Volkswagen Group Media Event, Open Space and the CUPRA City Garage, delivering excitement and a preview of the future:
- Kicking off at the Volkswagen Group Media Event at 2:00pm on September 7th, CUPRA will showcase the series production CUPRA Raval in camouflage, as part of the Electric Urban Car family from the Brand Group Core. A major milestone for the project led by our company and a first sneak peek ahead of the rebellious electric urban car’s World Premiere and market launch in 2026.
- Glance into CUPRA’s bold future when the covers come off its Showcar at the IAA Mobility Open Space at 7:30pm on the 8th September during the CUPRA Media Conference. Embodying the brand vision and its future design language, it’s the perfect symbiosis between human and machine, where the driving experience and emotions reach their fullest expression.
- Also at the brand’s Open Space, CUPRA presents the TRIBE EDITIONS; exclusive versions of the CUPRA Formentor, Leon, Leon Sportstourer and Terramar. These special editions are made for bold customers looking for uniqueness and differentiation with a contemporary, sustainable twist. Sitting with the vehicles in the Electric World Area of CUPRA’s Open Space will be the Tavascan and Born.
- Over at the CUPRA City Garage Munich, the CUPRA Tavascan will be joined by the CUPRA Terramar TRIBE EDITION, allowing visitors to experience the vehicles and the unique, immersive brand experience.
With a fully-fledged portfolio, delivering seven cars in seven years, CUPRA has grown into a proven, successful brand. Across IAA Mobility it will continue to inspire the next generation of car lovers.
Save the date and join CUPRA at the IAA Mobility 2025 from the 7th September!
ENDS
Change needs drivers — and CUPRA believes real progress comes through radical disruption, by defying expectations and challenging conventions. Since its launch in 2018, the brand has transformed the automotive industry as an instigator of creativity and an agitator for change.
In just seven years, CUPRA has launched seven models and sold over 800,000 vehicles globally. Every CUPRA model is restlessly expressive, design led, and performance driven. Its fully-fledged portfolio includes the CUPRA Ateca, the first car to ever feature the CUPRA badge; the CUPRA Leon, redesigned and enhanced as a standalone CUPRA model; the CUPRA Formentor, the first car to be developed exclusively by the brand and the company’s best-selling vehicle to date; the CUPRA Born, the brand’s first 100% electric vehicle; the CUPRA Tavascan, an all-electric SUV coupe; and the CUPRA Terramar, the brand’s sporty SUV. In 2026, the CUPRA Raval, the brand’s radical interpretation of the electric urban car, will join its lineup.
CUPRA is more than a car. It’s a conviction. The CUPRA Tribe is made up of a team of ambassadors who push back against convention and past the boundaries that hold others back, with members including film director J.A. Bayona, German goalkeeper Marc ter Stegen, and two-time Ballon d’Or and Best FIFA Award-winning footballer Alexia Putellas. Obsessive about elevating emotion on and off the road, CUPRA is also FC Barcelona’s official automotive and mobility partner, the Premier Padel Tour’s premium sponsor and is also proud to participate in the Formula E racing competition with Kiro Race Co.
For more information, please contact:
Chris Mease, Head of PR and Communications
07586 058302; chris.mease@seatcars.co.uk
Kate Arding, PR Manager
07500 689543; kate.arding@seatcars.co.uk
Holly Williams, Events and Internal Communications Manager
07738 897319; holly.williams@seatcars.co.uk
Katie Duguid, Press Fleet Manager
07983 537247; katie.duguid@seatcars.co.uk
This news release and illustration are issued in accordance with Clause 1.2J of the British Codes of Advertising and Sales Promotion and therefore cannot be the subject of a transaction of any kind.
