BYD UK and Swansway Motor Group are pleased to be named official brand partners of Together Again Festival 2025, taking place from 25th-27th July at the stunning Bolesworth Castle in Cheshire.
The festival, which attracts over 120,000 music-lovers across the weekend, features headline acts including Olly Murs, Dizzee Rascal and the North West’s very own Jamie Webster, plus many more. The main stage will be the highlight of this exciting collaboration where festivalgoers will be immersed in the world of cutting-edge electric mobility, courtesy of BYD’s innovative model range.
The sponsorship will see two BYD DOLPHIN SURFs framing the main stage, set against high impact energy graphics designed to spark crowd interaction. This unique feature will encourage audiences to cheer, simulating the cars being ‘charged,’ blending technology and entertainment in true BYD style.
Alongside the DOLPHIN SURF, visitors will also see two of BYD’s most popular models: the SEAL saloon and SEAL U DM-i hybrid.
This partnership highlights BYD and Swansway’s shared commitment to innovation and communities, both on and off the road, values that align with Together Again’s core beliefs of community and creating unforgettable experiences.
For more information about BYD, please visit www.byd.com/uk and for more information about Swansway Motor Group visit www.swanswaygarages.com.
For more information about Together Again Festival 2025, visit: https://www.togetheragainfestival.co.uk/
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About BYD
BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1994 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Brazil, Hungary, and India. From power acquisition and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers 6 continents, over 100 countries and regions, and more than 400 cities. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known to be a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world. For more information, please visit www.bydglobal.com.
About BYD Auto
Founded in 2003, BYD Auto is the automotive subsidiary of BYD, a multinational high-tech company devoted to leveraging technological innovations for a better life. Aiming to accelerate the green transition of the global transportation sector, BYD Auto focuses on developing pure electric and plug-in hybrid vehicles. The company has mastered the core technologies of the entire industrial chain of new energy vehicles, such as batteries, electric motors, electronic controllers, and automotive-grade semiconductors. It has witnessed in recent years significant technological advancements, including the Blade Battery, the DM-i and DM-p hybrid technology, the e-Platform 3.0, the CTB and iTAC technologies, the DiSus Intelligent Body Control System, the XUANJI Architecture, and the Super e-Platform. The company is the world’s first carmaker to stop the production of fossil-fueled vehicles on EV shift and has remained top of new energy passenger vehicle sales in China for 12 years in a row.
About BYD Europe
BYD Europe is headquartered in the Netherlands and is the first overseas branch of BYD Group, with a commitment to evolving the international brand BYD Auto to deliver safe and efficient sustainable solutions in new energy vehicles through world-leading technological innovations.
For more information, please visit www.byd.com.
About Swansway Motor Group
Swansway Motor Group is a family owned and run business with 30 locations across the North West and Midlands. Founded in 2003, Swansway represents some of the world’s leading automotive brands and is committed to delivering exceptional customer service, community engagement and a forward thinking approach to the future of mobility. Learn more at www.swanswaygarages.com.
Contacts:
Mike Gale
Head of PR, BYD UK
E: michael.gale@byd.com
M: +44 7908 905678
Rachel Goodwin
PR Manager, BYD UK
E: rachel.goodwin@byd.com
M: +44 7399 678373
