As part of a packed Goodwood Festival of Speed weekend, British automotive engineering specialists Lanzante will, for a second year, debut a new collection of curated merchandise. Featuring several of the bespoke projects which are being showcased this year, the exclusive collection is a celebration of all things Lanzante in 2024.
The collection celebrates four significant projects which have recently undergone the Lanzante treatment, and underline the diversity and craftsmanship of the team. Featuring Porsche, McLaren and one of the year’s most exciting collaborations – with global drift superstar ‘Mad Mike’ – the designs are strictly limited, and available across the Goodwood weekend from the Lanzante stand. Just 50 hand-numbered skatedecks of each design and a limited run of t-shirts will be offered.
Built to celebrate the 25th anniversary of the famous 24 Hours of Le Mans victory by Lanzante, the ‘LM 25’ line-up consists of seven modern McLaren models – one for each of the F1 GTRs that started the fabled race. Each model, finished in Ueno Grey paint, features nods to the race-winning #59 entry, and create the ultimate Le Mans family tribute.
Two of the most iconic motorsport liveries are showcased across two further designs. The feature car for this year’s Lanzante at Goodwood poster, Lanzante will pull the covers from the first example of the road converted Porsche 935 wearing a modern interpretation of the Martini sponsored cars of the 1970s and 80s. Alongside this, the orange and blue ‘Gulf’ scheme is celebrated across three McLaren GTR models, which Lanzante has developed over the past few years and will form part of the company’s impressive stand display. A road converted example of the F1 GTR-97 racer features alongside the Lanzante-developed P1 GTR-18 and Senna GTR.
Completing the merchandise designs is a surefire Goodwood headliner. The ‘MadMac’ drift hypercar is the collaboration between Lanzante, Beverly Hills-based luxury dealership O’Gara Coach, and ‘Mad Mike’. Once the covers come off on the opening day of the event, he is set to wow the crowds with this latest project as it heads up the famous Hill course, sideways. The MadMac edition skatedecks and t-shirts are sure to be firm favourites across the weekend, and the New Zealander will be a guest at the Lanzante stand throughout the weekend with fan Q&As and autograph sessions.
Additional Lanzante branded merchandise will also be available from the boutique store, which forms part of the architectural track-side stand. The Ganesh Signature collection includes t-shirts and caps, along with weekend bags, tote bags, keyrings and pin badges.
Further images of the merchandise collection can be accessed from here.
More details about Lanzante can be found via @lanzantelimited on Instagram.