Ferrari Purosangue Wins Prestigious Compasso d’Oro for Industrial Design Excellence

25.06.2024
  • The Prancing Horse’s first four-door car wins a prestigious design award
  • The Ferrari Purosangue merges technology, comfort, and performance with an innovative design
  • This marks the fourth time a Ferrari has been recognized by the esteemed ADI award

Milan, 20 June 2024 – The Ferrari Purosangue has clinched the renowned Compasso d’Oro, one of the highest honors in industrial design. The ceremony was held this evening in Milan with Flavio Manzoni (Ferrari Chief Design Officer) representing the company.

Established in 1954 by ADI (Italian Association for Industrial Design), the Compasso d’Oro is awarded biennially following a preselection by ADI’s Permanent Design Observatory. This panel includes experts, designers, critics, historians, and specialized journalists. Four Ferraris have received this honor over time: F12berlinetta in 2014, FXX K in 2016, Monza SP1 in 2020, and now Purosangue.

The ADI jurors selected Purosangue for its “fusion of technology combined with bold typological innovation that transcends conventional Gran Turismo categories,” marking significant progress amid global competition.

FERRARI PUROSANGUE

The Ferrari Purosangue pioneers a new segment where it sets unprecedented benchmarks. With its modern architecture blending unmatched comfort with signature Ferrari performance and driving pleasure, it stands out as a versatile vehicle. Its name “Purosangue” aptly reflects its thoroughbred nature. Featuring an athletic exterior distinct from other four-door cars on the market and offering luxurious interior space for all occupants’ exceptional comfort.