Go your own way with the new 74-plate Isuzu D-Max

30.08.2024
  • For the upcoming ‘74’ registration plate, Isuzu UK is offering customers an additional £1,000 for part exchanged vehicles.
  • The Pick-Up Professionals’ latest marketing campaign will be sharing the love this September.
  • Isuzu’s official ‘Go Your Own Way’ playlist will be available on Spotify, including some of the biggest hits of the 70s.

Isuzu UK, distributor of the rugged and reliable D-Max pick-up, is excited to present its super-fly marketing campaign ahead of the imminent arrival of the new ‘74’ plate.

The Pick-Up Professionals will be fusing the old with the new as the upcoming registration number from the 1st of September 2024 approaches. Continuing its grand and groovy £1,000 trade in offer during the campaign, Isuzu is giving customers the opportunity to experience the uncompromised performance and legendary reliability of a new 74-plate D-Max.

The renowned pick-up has taken home multiple awards in 2024, including ‘Vehicle of the Year and Best Workhorse Pick-up’ from Trade Van Driver, and ‘Pick-up of the Year’ from Company Car and Van. With its determined and resilient pedigree, showcasing impressive features, capabilities, and unparalleled durability, the D-Max is the ideal companion for any adventure.

Isuzu will also share its ‘Go Your Own Way’ Spotify playlist for all discerning listeners to dance and jive to. Featuring some of the top hits of the 70s, Isuzu UK are upping the volume and getting its groove on.

George Wallis, Isuzu UK’s hippest Head of Marketing, commented, “The nifty ‘74’ plate D-Max campaign will appeal to all pick-up buyers, and with our far-out trade-in offer, there’s never been a better time to boogey on down to your nearest Isuzu dealership. Get your hands on a funky new D-Max now and strut your stuff to our outta sight selected 70s tunes.”

For more information, get right on down to www.isuzu.co.uk.

Isuzu’s ‘Go Your Own Way’ Spotify playlist: https://open.spotify.com/playlist/633DoxJSNqDpHFDKZSd08B?si=e01d06a4e6f0488a

Note to Editors
For further Isuzu D-Max news, images, and press information, please visit www.isuzumedia.co.uk.
To keep up with the latest news from the brand, follow us on Twitter @IsuzuUKPR.

For more information on the Isuzu range visit www.isuzu.co.uk or follow us on social media.

PR CONTACTS

Filip Czajkowski
PR Manager
07407 629521
0121 730 8071
fczajkowski@isuzu.co.uk

Thomas Davis
PR & Content Executive
07391 053044
tdavis@isuzu.co.uk


ABOUT ISUZU
From the day we were founded in 1916 in Japan, and when we started Isuzu UK in 1987 to import and distribute our legendary Trooper model, we have always been about what our customers need and want.

Today, equipped with a punchy turbo diesel engine, the Isuzu D-Max pick-up is leading the charge, delivering 164PS and 360Nm of torque. Each new model comes with a 125,000 mile/5-year warranty and 5 years UK and European roadside assistance.

With towing capabilities of 3.5 tonnes, a maximum payload of 1,205kg and a 4×4 drive, the Isuzu D-Max works for customers day and night achieving up to 39.4mpg, meeting Euro 6D emissions standards.

Isuzu are the pick-up professionals. We are best placed to discuss pick-ups with professionals, aiming to meet our customers every individual need. At Isuzu, we only make commercial vehicles. We focus on making our pick-ups tough, strong, and built to go the distance.