• Honda’s 0 Series wins “Best EV Design” at the 2025 Top Gear Awards, recognising its sleek, futuristic styling and user-centric philosophy.
• Innovative tech like the ASIMO OS, and Level 3 autonomous driving set a new benchmark for smart, intuitive EV design.
• Production of the Honda 0 Saloon begins in 2026, leading a global rollout of seven new 0 Series models by 2030 across North America, Japan, and Europe.

Honda’s innovative 0 Series Saloon has been honoured with the “Best EV Design” award at the 2025 Top Gear Awards. Further recognising the models groundbreaking approach to electric vehicle aesthetics and functionality. This accolade highlights Honda’s commitment to redefining mobility through thoughtful design and advanced technology.​

Unveiled at the Consumer Electronics Show (CES) in Las Vegas, Honda introduced the 0 Series, comprising the Honda 0 Saloon and Honda 0 SUV prototypes. These models embody Honda’s “Thin, Light, and Wise” philosophy, aiming to expand design possibilities and enhance driving experiences. ​

Featuring key innovations such as ASIMO OS, a proprietary vehicle operating system that offers ultra-personalised user experiences by understanding occupant emotions and intentions, adjusting interior settings accordingly. ​Advanced Automated Driving: Level 3 automation capabilities allow hands-free driving under specific conditions, enhancing safety and convenience. ​

Featuring a one-motion form – characterised by a line rising smoothly from the front to the rear – and a low, wide design, the exterior styling of the Saloon expresses the suppleness and dynamism of the vehicle. The upright design of the side glass creates an expansive side panel while the shape narrows toward the side sills to accentuate the tyres.

The interior features a simple and intuitive human-machine interface (HMI) that provides a sophisticated and seamless user interface (UI). The sporty styling with low vehicle height, sets the Saloon apart from other vehicles, realizing not only a seductive design, but providing an interior space that is more spacious than people would imagine from the exterior appearance.

Greg Potts, Features Editor at TopGear.com said “The 0 Saloon and 0 SUV prototypes unveiled at CES 2025 both look incredible. They’re gloriously futuristic in their design, and we’re told that they’re 95 per cent ready to enter the real world. Honda says it’s taking a “Thin, light and wise” approach to developing the 0 Series, and it’d certainly be wise to get this pair of EVs onto our roads ASAP.”

Rebecca Adamson, Head of Automobile at Honda Motor Europe UK said: “We’re incredibly proud to receive the ‘Best EV Design’ award from Top Gear. This recognition is a testament to the passion, creativity, and relentless innovation of Honda, pushing boundaries to redefine what an electric vehicle can be.”

Honda plans to launch the production model of the Saloon in 2027 in Europe, positioning it as the flagship of the 0 Series. The lineup will include small-, medium-, and large-size models, aiming to introduce a total of seven 0 Series vehicles globally by 2030, starting with markets in North America, followed by Japan and Europe. ​

ENDS

For media enquiries, please contact the team here:
Bradley Beningfield
Honda UK Automobile PR & Events Specialist
bradley.beningfield@honda-eu.com
+44 (0)7587 822 919

Emma Sugden
Honda UK Automobile PR & Events Section Manager
emma.sugden@honda-eu.com
+44 (0) 7769 366346
(Working days Mon – Weds)

Jenny Eaves
Honda UK Automobile PR & Events Section Manager
Jenny.Eaves.ext@honda-eu.com
+44 7741 754816
(Working days Weds – Fri)

Laura Fountaine
Honda UK Automobile PR, Events and Corporate Affairs Department Manager
laura.fountaine@honda-eu.com
+44 (0)7741 379169

About Honda
Honda Motor Europe (UK) is a wholly-owned subsidiary of Honda (Japan). One of the top 20 brands in the world, Honda manufacturers a broad product range encompassing cars, motorcycles, power products (including marine, energy, lawn and garden and ATV) and aviation and was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986.

Honda has been the world’s largest motorcycle manufacturer since 1959, as well as the world’s largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year.

Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. Honda has also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, which began production in 2012.

For more information on Honda UK, visit: https://www.honda.co.uk/