- New short film in the ‘Alpine, 70 years’ series celebrates the concept of driving pleasure and the inspirational power of motorsport
- Creating cars that are fun was the inspirational focus of Alpine’s founder, Jean Rédélé, and remains true for the firm today
- Short film is the fourth in a series recounting the history of the Alpine brand in its 70th anniversary year
When he stepped out of one his creations after a swift run through mountains roads, Alpine founder Jean Rédélé had a habit of saying: ‘I had a lot of fun’. This notion of driving pleasure has become a strong through line for the Alpine teams ever since.
The fourth episode in the ‘Alpine, 70 years’ short film series, launched to celebrate the brand’s anniversary, is dedicated to this state of mind. It focuses on sensations and looks at the different ways in which the Alpine experience is felt by both drivers and fans of the brand.
Naturally, driving sensations take pole position through the testimony of Laurent Hurgon, the Alpine Cars test driver, who is also a regular competitor in the French and European Championships in the GT4 category in an A110. Involved in the development of all models of the brand, Hurgon actively contributes to making the ‘exhilarating experience’ promised by Alpine a tangible reality.
“We want to pass on to our customers the pleasure we’ve taken in developing our vehicles,” says Hurgon.
But the Alpine experience is not limited to the cockpit. It’s a whole exhilarating world deployed around the brand. Antonino Labate, VP Sales, Marketing and Customer Experience, describes the various facets of the Alpine experience with precision and conviction.
“Driving is just the beginning. Our aim is to create a complete multi-sensory experience complete with moments that connect us emotionally with our fans,” concludes Labate.
ENDS
ABOUT ALPINE
Founded in 1955 by Jean Rédélé, Alpine has established itself with its French-style sports cars. The brand introduced the new A110 in 2018, faithful to Alpine’s timeless principles of compactness, lightweight, agility and driving pleasure. The Alpine Business Unit was created in 2021, building on the heritage and savoir-faire of its historic Dieppe factory and the engineering expertise of the Alpine Racing and Alpine Cars teams. The dedicated brand innovates authentic and exclusive sports cars within Renault Group. This expertise enables the brand to compete in two FIA championships: Formula 1 and the World Endurance Championship. Alpine is also present in other racing disciplines through its customer racing programme in Rally, Cup and GT4. 2024 marks a turning point in Alpine’s ambitions as it inaugurates Its 100% electric “Dream Garage” with the launch of its hot hatch, the A290, followed by its first sport fastback, the A390, in 2025.
For further information please visit press.alpinesportscars.co.uk, www.alpinecars.com or @RenaultUKPR or contact:
JIM HOLDER
Director of Communications
jim.holder@renault.co.uk – 07779 227930
ARCHIE FINNIE
Press Officer
archie.finnie@renault.co.uk – 07887 468977
