- Mercedes-Benz UK has delivered new cars to over 100,000 private retail buyers since it implemented the Agency sales model in January 2023
- With significant increases in year-to-date sales of AMG and plug-in hybrid (PHEV) models, Mercedes-Benz UK marks the end of a successful Q1
- Michelle Brogden appointed as new Head of National Sales at Mercedes-Benz UK, reporting to Sally Dennis, Sales and Marketing Director
Milton Keynes, United Kingdom. Mercedes-Benz UK has delivered new cars to 100,000 private retail buyers since it implemented the Agency sales model in January 2023. The 100,000th customer collected a new Mercedes-AMG E 53 HYBRID 4MATIC+ in March from Mercedes-Benz of Guildford, part of the Sandown Group.
The Agency model enables Mercedes-Benz customers to search for and buy a new car in whichever way suits them best – either online at shop.mercedes-benz.co.uk or at a Mercedes-Benz showroom. Customers are offered a consistent price and range of offers, wherever and however they choose to buy. Agents continue to play a crucial role in serving Mercedes-Benz UK customers. Agents support customers throughout the entire process, from researching which car to buy through to purchase, collection and beyond.
“It is a privilege for Sandown to serve the 100,000th private retail customer to purchase a Mercedes-Benz under the Agency model. This is a significant milestone for Mercedes-Benz Agents and our partners at Mercedes-Benz UK, and underlines the considerable success we are achieving together: a desirable and competitive model range aligned with the trust that customers have in our contemporary and transparent pricing proposition. The Agency model has proved to be a game-changer for the Mercedes-Benz network by enabling a high volume of profitable new car sales and it’s undoubtedly giving us an edge in the market.”
Gavin McAllister, Group Managing Director, Sandown Motors & Head of the Mercedes-Benz Retailer Board
Mercedes-Benz UK recorded sales of 17,664 vehicles in March. AMG and plug-in hybrid (PHEV) models performed especially well, with sales up by 49 and 38 percent respectively versus March 2024. With a market share of 4.7 percent and a total of 27,415 vehicles sold year to date, Mercedes-Benz ranks among the largest car manufacturers in the UK by sales volume. Demand in the private retail channel has increased by 10 percent year to date.
“Three years into our direct-to-consumer Agency model, Mercedes-Benz customers are full of praise for the seamless, personalised car buying journey we have developed. Rating us with an average of 4.85 out of 5 stars, both new and returning Mercedes-Benz customers express satisfaction with the experience we deliver in collaboration with our network partners.”
Sally Dennis, Sales and Marketing Director, Mercedes-Benz UK
Moving into Q2, effective 1st April Michelle Brogden has taken over from Andrew Dean as Head of Sales at Mercedes-Benz UK, reporting to Sally Dennis, Sales and Marketing Director. Michelle’s appointment combines the National Sales, Campaign Planning and Sales Operations functions at Mercedes-Benz UK under her leadership. Mercedes-Benz UK wishes Andrew the best of luck as he continues his career elsewhere in the automotive industry.
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Further information about Mercedes-Benz is available at www.mercedes-benz.co.uk
Press information and digital services for journalists can be found on the Mercedes-Benz Media
online platforms at www.mercedes-benz-media.co.uk (UK) and media.mercedes-benz.com (global)
Contacts
Debbie Hull
Communications Director, Mercedes-Benz UK
M: +44 (0) 7841 451444
E: debbie.hull@mercedes-benz.com
Emma Passmoor
Head of PR, Mercedes-Benz UK
M: +44 (0) 7919 015995
E: emma.passmoor@mercedes-benz.com
Tom Harrison
PR Manager – Automotive & Technology, Mercedes-Benz UK
M: +44 (0) 7715 636976
E: tom.harrison@mercedes-benz.com
Rosie Johnson
PR Manager – Brand & Lifestyle, Mercedes-Benz UK
M: +44 (0) 7714 674556
E: rosie.johnson@mercedes-benz.com
Jo Watkins
Press Specialist, Mercedes-Benz UK
M: +44 (0) 7834 198747
E: joanne.watkins@mercedes-benz.com
About Mercedes-Benz AG
Mercedes Benz AG is part of the Mercedes Benz Group AG with a total of around 175,000 employees worldwide and is responsible for the global business of Mercedes Benz Cars and Mercedes Benz Vans. Ola Källenius is Chairman of the Board of Management of Mercedes Benz AG. The company focuses on the development, production and sales of passenger cars, vans and vehicle-related services. Furthermore, the company aspires to be the leader in the fields of electric mobility and vehicle software. The product portfolio comprises the Mercedes Benz brand with Mercedes AMG, Mercedes Maybach and G Class with their all-electric models as well as products of the smart brand. Mercedes Benz AG is one of the world’s largest manufacturers of high-end passenger cars. In 2024 it sold around 2,4 million passenger cars and vans. In its two business segments, Mercedes Benz AG is continually expanding its worldwide production network with more than 30 production sites on four continents, while gearing itself to meet the requirements of electric mobility. At the same time, the company is constructing and extending its global battery production network on three continents. As sustainability is the guiding principle of the Mercedes Benz strategy and for the company itself, this means creating lasting value for all stakeholders: for customers, employees, investors, business partners and society as a whole. The basis for this is the sustainable business strategy of the Mercedes Benz Group. The company thus takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain.
About Mercedes-Benz in the UK
Mercedes-Benz UK is the sales and marketing organisation responsible for all Mercedes-Benz Cars and services in Britain. As well as selling cars, parts, and services, the company runs Mercedes-Benz World at Brooklands – a brand experience centre in Weybridge, Surrey. Mercedes-Benz World has welcomed over three million visitors since it opened in 2006. The UK is also home to Mercedes-Benz High Performance Powertrains and the Mercedes-AMG PETRONAS Formula 1™ team.
