- Subaru UK to support the renowned Keswick Mountain Festival in Cumbria as title sponsor
- Festival is UK’s leading sports and entertainment festival
- Perfect fit with Subaru’s brand values of ‘safe, tough, and fun’
- Keswick Mountain Festival takes place from Friday 16th to 18th May 2025, offering a unique blend of live music, sporting events, outdoor adventures, and family activities
12th May 2025 –Subaru UK and Ireland has joined forces with the Keswick Mountain Festival (KMF25) as the title sponsor of the 2025 event, which runs from 16th- 18th May. The annual show, which is an immersive sports and entertainment festival, will draw over 15,000 visitors to the Lake District, offering up a unique combination of live entertainment, sporting competitions and outdoor activities, as well as inspiring speakers, experience sessions and family-friendly camping.
As the event’s title sponsor, Subaru will proudly support the Open 5 Adventure Race taking place on Sunday 18th May, a 5-hour timed adventure race for solos or pairs – a tough test of endurance that involves trail running, mountain biking and navigation. Prizes will be awarded to the high scorers
Lyndsey Flood, Head of Marketing at Subaru UK and Ireland, said: “We’re delighted to have partnered with the Keswick Mountain Festival, becoming the title sponsor for 2025. We’re known around the world for building cars for people who love adventure and aren’t afraid to stray a little off the beaten track, so KMF25 really is the perfect fit for our brand. KMF25 will allow us to showcase our sector-leading model range with like-minded people, bringing our ‘safe, tough, fun’ philosophy to life against a backdrop of adventurous, outdoor-oriented living.”
“With the KMF held where it is – surrounded by the challenging, rugged terrain of the Lake District – it provides the ideal backdrop to showcase what makes our vehicles truly special. We can’t wait to engage with the festival community later this month in one of Britain’s most spectacular natural settings.”
Festivalgoers will also have the chance to explore the all-new 2025 Subaru Forester, the ideal vehicle for those with an active, outdoors-focused lifestyle. Guests will also be able to have their photos taken from a Subaru-branded vantage point, looking out over the stunning mountain landscape. Additionally, Subaru’s new All-Wheel Drive Forester SUV will be prominently displayed at the Subaru stand, while the festival’s popular multi-sport challenge will be rebranded as the Subaru Open 5 Adventure Race.
Jamie Simpson, Marketing & Commercial Director at Keswick Mountain Festival, said, “We’re absolutely thrilled to welcome Subaru UK & Ireland as title sponsor for KMF25. Their commitment to adventure and connection with the outdoors aligns perfectly with everything our festival stands for. KMF is all about inspiring people to push boundaries, try something new and embrace the stunning natural environment we’re lucky enough to call home — values that Subaru not only shares, but lives. We’re excited to bring this partnership to life and can’t wait for festival goers to experience it first-hand in May.”
The heart of Keswick Mountain Festival will be the Festival Village in Crow Park, offering breathtaking views of Derwentwater and the surrounding fells. The event opens at 12:00 midday on Friday, and at 09:00 on Saturday and Sunday. It is open to the public during the daytime, from 17:00 it is ticketed entry only as the music and talks take place throughout Friday and Saturday evening. The event finishes at 17:00 on Sunday, 18th. The event takes place at Crow Park, Keswick, CA12 5DJ.
For more information on the Subaru range, visit www.subaru.co.uk
ENDS
Note to Editors:
For further Subaru news and images, visit www.subarumedia.co.uk
PR contact:
Brian Wheeler
PR Manager
07789 663848
bwheeler@subaru.co.uk
PR@subaru.co.uk
About Subaru
Every Subaru vehicle is built with people in mind. It is why all the models in the range offer the very best protection, with a host of advanced safety features fitted as standard. Subaru is known for its outstanding capabilities – both on and off-road, whatever the conditions, thanks to innovative technology, permanent All-Wheel Drive (AWD), and ever-dependable, rugged reliability.
Consisting of four models, the Subaru range includes the Forester e-BOXER, Outback, Crosstrek, and the all-electric Solterra, each embodying safety, capability, and reliability at their core. So much so, that Subaru was voted as the top manufacturer in the renowned Auto Express Driver Power customer satisfaction Survey for 2024.
Since 1954, Subaru has been making cars for everyday life and every challenge. Whether it’s a hiking holiday or the school run – capability, safety, and reliability are engineered into every Subaru, earning a reputation for engineering excellence.
