- Subaru (UK) Ltd sales up 30.2% in the first half of 2024
- All-electric Subaru Solterra contributing 27% of sales
- Subaru leading UK EV sales mix reports year-to-date
8th July 2024 – During the first half of 2024, Subaru (UK) Ltd recorded a 30.2 % increase in vehicle sales over the same period in 2023, ending June with 1,426 new vehicle sales so far in 2024.
Subaru’s sales performance growth means the brand has outperformed the UK automotive industry, which ended June 6.01% up over the first half of 2023, with 1,006,763 vehicles registered, according to the latest data reporting from the SMMT. This performance also places Subaru among the top ten fastest-growing automotive brands in the UK.
The all-electric Subaru Solterra contributed a sales mix of 27%, the highest mix attained by the model since its launch. Compared to other manufacturers that offer Internal Combustion Engine (ICE) vehicles alongside EVs in their UK model range, this performance positions the brand with the highest mix of EV sales at the half-year stage.
The Subaru Outback secured 29% of all Subaru sales during this period and is the brand’s best-selling model so far in 2024, marginally ahead of the Solterra, with Forester attaining a 23% mix of sales.
The range of Subaru SUVs are tough, practical, and confidence-inspiring vehicles, built to handle life in town, the countryside and off the beaten track. Offering outstanding capability when the going gets tough, Subaru’s SUVs offer up to 220mm of ground clearance and permanent Symmetrical All-Wheel-Drive along with the brand’s renowned X-MODE off-road system fitted as standard, ensuring maximum grip and traction, and exceptional road holding, whatever the weather or terrain conditions.
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About Subaru
Every Subaru vehicle is built with people in mind. It is why all the models in the range offer the very best protection, with a host of advanced safety features fitted as standard. Subaru is known for its outstanding capabilities – both on and off-road, whatever the conditions, thanks to innovative technology, permanent All-Wheel Drive (AWD), and ever-dependable, rugged reliability.
Consisting of four models, the Subaru range includes the Forester e-BOXER, Outback, Crosstrek, and the all-electric Solterra, each embodying safety, capability, and reliability at their core.
Since 1954, Subaru has been making cars for everyday life and every challenge. Whether it’s a hiking holiday or the school run – capability, safety, and reliability are engineered into every Subaru, earning a reputation for engineering excellence.
