Volkswagen Commercial Vehicles applauds Britain’s Fittest Farmers 2024

20.09.2024
  • Fitness competition finale crowns four category winners
  • Annual contest starts conversations around the wellbeing of Britain’s farmers
  • Volkswagen Commercial Vehicles sponsors the annual challenge

Milton Keynes, UK, September 17 2024 – The Volkswagen Amarok helped shine a headlight on farmers’ physical and mental wellbeing at the Farmers Weekly ‘Britain’s Fittest Farmer’ 2024 competition.

After battling through several rounds of challenging events, Emily Ashford was crowned Fittest Farmer in the female under 40 category; William Arden in the male under 40 category; Anne Grindal in the female over 40s; and Michael Georgiou in the male over 40s.

The final is comprised of a physical assault course designed to test the competitors’ speed, power and endurance, judged by Tom Kemp, of Farm Fitness.

Established by the agricultural publication, Farmers Weekly, in 2018, the annual competition celebrates the nation’s farming community while championing fitness and mental wellbeing. This year’s final was hosted in Essex.

Volkswagen Commercial Vehicles has been a key sponsor of Britain’s Fittest Farmer for two years, helping encourage health and wellbeing in the farming community. The brand continues to champion the work that farmers do, through events that bring the community together, and by supplying quality products designed for hard work.

Andrew Meredith, Editor of Farmers Weekly, said: “Congratulations to our 2024 winners, Emily, William, Anne and Michael. The annual Britain’s Fittest Farmer Competition brings together people from all over the country and shines a light on physical and mental wellbeing in the farming community. We’re thankful to our sponsors, including Volkswagen Commercial Vehicles, that consistently contribute to and amplify the conversations surrounding this incredibly important issue.”

Laura Bignall, Brand and Performance Manager at Volkswagen Commercial Vehicles, said: “It is vital to ensure everyone has good mental and physical wellbeing, for all workplaces, but especially in demanding jobs such as farming. We’re proud to sponsor such an important, and fun, event, which aligns with our continued effort to promote mental and physical wellbeing across all sectors of trade.”

Those who attended the event in-person also had the chance to check out the Volkswagen Amarok, which was on hand at the final with healthy snacks and a massage tent for the athletes.

The pick-up truck is designed to facilitate work and recreational requirements, both on and off-road, with a robust design featuring advanced driver safety technology and the capacity to tow up to 3.5 tonnes.

More information on the new Amarok can be found here: https://www.volkswagen-vans.co.uk/en/new-vehicles/new-amarok.html

About Volkswagen Commercial Vehicles:
Over 70 years ago, the first Transporter arrived in the UK, creating a blueprint which others would follow: a van which gets the job done efficiently and reliably. Today, Volkswagen Commercial Vehicles offers a diverse model range of commercial as well as passenger carrying and lifestyle models – from the compact Caddy, the evergreen Transporter and sturdy Crafter panel vans, dropsides and tippers, through the Multivan passenger carrier, and Caddy California, new California and Grand California campervans, to the ID. Buzz and ID. Buzz Cargo all-electric models, and the Amarok. The vehicles are as versatile and dependable as Volkswagens have always been, but the range is now wider, and more connected, modern and safer than ever.

Volkswagen Commercial Vehicles is committed to working in partnership with individuals and businesses, providing them with the best products and aftersales support, whether they’re buying one or a thousand vans. For more information visit
www.volkswagen-vans.co.uk

Press contact
Volkswagen Commercial Vehicles Press Team
Laura Bignall 07557 758617
Jess Bowden-Eyre 07734 855245
Amy Allen 07983 535116

Press and Public Relations
Volkswagen Commercial Vehicles
Yeomans Drive
Blakelands
Milton Keynes
MK14 5AN

Telephone 01908 601478
www.vwpress.co.uk

04324/LB