Kia UK extends independent cinema partnership

Industry News

Kia UK extends partnerships with DCM for the third year, supporting independent cinema Kia UK now supports 242 independent cinemas nationwide following a new partnership with Pearl & Dean, including its Curzon cinema estate Kia UK continues to demonstrate its love for film with an extended partnership across independent cinemas nationwide for the third consecutive year, strengthening its collaborations with independent cinema specialist Digital Cinema Media (DCM) and forming a new partnership with Pearl & Dean. Brokered by Havas Play in spring 2022, the cinema partnership has involved Kia supporting each of DCM’s independent cinemas, which serve a fifth of UK cinemagoers, including Picturehouse, The Light, Reel, Savoy, and over 170 other venues for the past two years. This partnership has now been extended to include Pearl & Dean’s Curzon cinemas. The Curzon cinema estate is known for its landmark locations across the UK, showing an expertly curated cinema programme mirrored by the streaming platform Curzon Home Cinema. The distribution labels Curzon Film and Artificial Eye are home to some of the best independent and award-winning films. The move to work with Pearl & Dean enhances Kia UK’s support for independent cinema nationwide. Adding the Curzon cinema estate underscores Kia’s commitment to enriching the cinema-going experience and supporting the arts. Kia now supports a total of 242 independent cinemas nationwide. As the partnership continues into 2024, together with Innocean UK, Kia developed new creative content specifically for cinema. The fully electric seven-seater Kia EV9 and the family-focused Sportage SUV will be featured in prime ad spots ahead of every feature film across DCM’s 60-second ‘Gold Spot’ and Curzon screens, reaching over 12 million people per year. This placement supports Kia’s brand association and enhances its ‘Movement that inspires’ messaging across a premium media platform. Independent cinema is built upon foundations of creativity, innovation, and inspirational thinking—values that resonate deeply with Kia. This commitment to independent cinema is part of Kia’s innovative approach, taking customers on inspiring journeys, entertaining communities, and supporting local businesses. Through this expanded partnership, Kia continues to play a vital role in the vibrant world of independent cinema, showcasing its dedication to creativity and community. Sanka de Silva, Marketing Director at Kia UK Limited, said: “With an array of exciting summer blockbusters due in cinemas soon, we believe this is a fantastic opportunity for Kia to once again take centre stage, support local businesses and entertain communities through independent cinema. “We believe that movement inspires, and there’s nothing quite like the moving pictures to demonstrate this and showcase our products. We’re excited to show our latest cinematic adverts for the fully electric seven-seater EV9 and Sportage, which really need to be seen on the big screen to be fully appreciated.” Davina Barker, Sales Director at DCM, said: “We’re extremely proud of this fully immersive, integrated partnership with Kia in the independent cinema space. Year two alone increased brand perception among cinemagoers by 208 per cent and this campaign renewal into a third year truly solidifies Kia’s ownership of independent cinema, creating an unparalleled synergy with film while maximising emotional impact and cut through with an upmarket, discerning audience.” Ellie Davidson, Executive Director DIVE on behalf of Pearl & Dean, added: “We’re very excited to be working with Kia to authentically connect them with independent cinema in the UK, through an engaged relationship with our iconic partner Curzon. Renowned for its contribution to UK film and cinema, Curzon celebrates its 90th anniversary this year and Kia is marking this important milestone with them, to show its support. We are thrilled to elevate this already established relationship with cinema by offering a truly integrated partnership between Curzon and Kia, including tailored screenings and a unique upcoming special event.” Laurence Collings, Head of Client Services at Innocean UK added: “We are delighted to build on two successful years of iconic Cinema sponsorship by Kia UK, by extending Kia’s association with independent cinema with Pearl & Dean. We look forward to further developing a narrative between Kia and film lovers, enhancing Kia’s brand and customer experience, while enhancing the independent cinema experience.” Rob Breese, managing partner at Havas Media UK (part of Havas Media Network), said: “Kia is excited to renew our partnership with independent cinema, underscoring our commitment to innovation and forward-thinking engagement with diverse and dynamic audiences. This collaboration aligns perfectly with Kia’s vision as a modern and progressive brand, bringing our message to new heights and new audiences. Together, we are creating unforgettable experiences, driving our brand’s presence in a unique and impactful way.”

Maserati MCXtrema Lands in North America: First Customer Delivery at Laguna Seca During Monterey Car Week

Industry News

Maserati’s most powerful performance vehicle makes its North American track debutwith a special first customer delivery at WeatherTech Raceway Laguna Seca Modena, Italy – August 18, 2024 – In a historic moment at Laguna Seca during the illustrious Monterey Car Week, Italian luxury performance brand Maserati delivered the first customer MCXtrema, its most powerful track-only super sports car, as part of a curated experience during the brand’s Car Week activities. This milestone moment marked the first time MCXtrema has graced North American soil. Maserati MCXtrema: A New Chapter in Performance ExcellenceThe Maserati MCXtrema, the Trident’s 730-horsepower ‘beast,’ has returned to Monterey, this time on track for its final stop during the Monterey Car Week tour. Intended to break the mold, the MCXtrema embodies Maserati DNA and the performance that defines every creation from the iconic Italian brand. With only 62 units produced globally, this limited-edition spectacle blends exquisite design with unparalleled racing dynamics. This special occasion at Laguna Seca served as the V6 3.0L twin-turbo Nettuno race engine’s debut in North America, where it was heard roaring to life and racing around the track for the first time. The MCXtrema underwent a series of rigorous tests, culminating with this delivery of the premier example in late summer 2024. Given its track-only nature, it was fitting that the first customer delivery occurred at one of the most famous circuits in the world during Monterey Car Week. A Grand Debut During Monterey Car WeekFollowing its presence on the Maserati stand at The Quail, A Motorsports Gathering, this delivery moment was highlighted by the presence of Maserati Chief test driver Andrea Bertolini, renowned for his success in the GT class with four world titles aboard the legendary Maserati MC12. Bertolini took the MCXtrema on its inaugural laps on the iconic Laguna Seca track, displaying the car’s capabilities with its new owner beside him before handing over the keys for the first time. This ceremonial handover celebrated the car’s remarkable journey from concept to reality, with Bertolini’s pivotal role in its development through rigorous simulation testing. “Seeing the MCXtrema come to life has been a rewarding journey. Maserati unveiled the concept here in Monterey just a year ago, and now, we’re delivering the first one at Laguna Seca,” said Giovanni Sgro, Head of Maserati Corse. ”It’s been a labour of love, with countless hours of hard work and dedication from our team. This car truly embodies the spirit of Maserati, combining the most advanced technology with our signature Italian craftsmanship. It’s an honour to be part of this milestone and to share it with our passionate customers. Very much out of respect for our customers, confirming the ownership of the MCXtrema continues to be an exclusive selection process – from beginning to end. When we decided to develop one of the most powerful track only cars in Maserati’s long history, we also wanted to identify the 62 unique individuals not as owners, but as custodians of a rich legacy.” Crafted for ExcellenceThe Maserati MCXtrema showcases the pinnacle of automotive innovation, blending Italian craftsmanship with cutting-edge technology. This track-only masterpiece is one of Maserati’s most powerful performance cars, developed with extensive virtual analysis to ensure optimal performance. Approximately 200 hours were spent in the Maserati dynamic simulator, complemented by 1,000 hours of detailed virtual analysis across various simulations. Built on four years of MC20 development and subsequent engine advancements, the Maserati MCXtrema excels in track performance. Designed by Maserati Centro Stile and 100% made in Italy, it merges beauty with functionality for superior aerodynamics and handling. Exclusive MCXperience servicesMaserati has decided to make the universe of MCXtrema owners even more distinctive with MCXperience, a customer experience designed to offer a series of services reserved for the customers of the ‘beast’: an exclusive club for them to fully immerse themselves in the Maserati racing world, alongside professional drivers and the technicians at Maserati Corse Services. MCXperience also offers the Concierge service for access to on-track experiences, as well as the MCXtrema Racing kit, designed for drivers by Maserati Centro Stile togheter with Sparco, a global leader in motorsport technical clothing and equipment, for them to feel like real racers in the MCXtrema. For more information, visit www.media.maserati.com/models/mcxtrema. Maserati S.p.A.Maserati produces a complete range of unique cars, immediately recognizable for their extraordinary personality. Thanks to their style, technology, and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance, and safety, currently available in more than 70 markets internationally. Maserati line-up includes the Grecale, the “everyday exceptional” SUV, the GranTurismo, the iconic Italian grand tourer, and the GranCabrio, the new convertible of the Trident; all models characterized by the use of the highest quality materials and excellent technical solutions. A range equipped with 4-cylinder hybrid powertrains – available for Grecale – and V6 petrol, with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident brand. The top of the range is made up of the MC20 super sports car and the MC20 Cielo spyder, powered by the ground-breaking 100% Maserati Nettuno V6 engine, which incorporates F1-derived technologies into the power unit of a standard production car for the first time. The GranTurismo is available with both the high-performance V6 petrol engine, derived from the Nettuno, and a 100% electric version: the GranTurismo Folgore, the first car in the Modena-based brand’s history to adopt this solution. Today the full-electric range includes also the Grecale Folgore, Maserati’s first full-electric SUV, and the latest addition, GranCabrio Folgore. By 2025, all Maserati models will also be available in a full-electric version, and the entire Maserati range will run on electricity alone by 2028. For further information:MASERATIRoberta Marchetti – Maserati Corse Communications Manager – roberta.marchetti@maserati.comMatt Rindone – Head of PR & Communications, Maserati North America – matthew.rindone@maserati.com

Exclusive small series: The Mercedes-AMG GT3 Edition 130Y Motorsport

Industry News

World premiere of the limited GT3 version at the Pebble Beach Automotive Week Highly exclusive edition also the last AMG GT3 variant with a naturally aspirated engine Traditional design elements, optimised aerodynamics, exceptional features Affalterbach. This year, Mercedes-AMG is celebrating 130 Years of Motorsport under the sign of the three-pointed star. The chronological reference for the motor racing anniversary is the first automotive competition, which led from Paris to Rouen on 22 July 1894 and ended with a victory for the Daimler licensed engine. To mark this historic milestone, the limited Mercedes-AMG GT3 Edition 130Y Motorsport celebrates its world premiere under the motto “Racing Legend Remastered” at the Automotive Week in Pebble Beach (California, USA). The highly exclusive edition of the GT3 car unites two iconic eras of motorsport. State-of-the-art motorsport technology meets traditional design features of the legendary racing cars of the 1950s. With 680 hp, the non-homologated special model is the most powerful GT3 vehicle ever built in Affalterbach. It is also the last Mercedes-AMG GT3 version to be powered by a naturally aspirated engine. The exclusive edition is being offered worldwide as a collector’s item in a limited edition of just 13 vehicles. Performance: Aero update and Drag Reduction SystemUnlike the base model, the Mercedes-AMG GT3 Edition 130Y Motorsport is not subject to the limits of homologation. For this reason, the legendary AMG 6.3-litre V8 naturally aspirated engine has been further optimised. Without air restrictor and with a special exhaust system, it develops a peak output of 680 hp (500 kW). The aerodynamic components have also undergone extensive development and increase downforce by 15 per cent compared to the GT3 base model. To achieve this, the front splitter and the air outlets (louvres) in the front wings were redesigned. Changes to the side skirts, the underfloor and the rear diffuser also increase downforce. The wider rear wing also helps to optimise the aero balance. The Drag Reduction System (DRS), inspired by Formula 1® and Class 1 DTM, is a new and central feature. At the touch of a button on the steering wheel, the main element of the rear wing moves into a flat position and drag is reduced. To maintain the aero balance, active elements on the front floor are extended at the same time. Thanks to this technology, top speeds of over 315 kilometres per hour are possible despite the essentially high downforce level. During lateral acceleration or deceleration, the active elements immediately return to their original downforce position. The exclusive high-performance braking system is also inspired by Formula 1®. In contrast to the steel discs compulsory in the GT3 regulations, the brake discs in the special model are made of carbon. They also play their part in making the edition model significantly lighter than the homologated GT3 version. Power is transmitted via a sequential six-speed racing transmission with modified gear ratios. As with all Mercedes-AMG racing cars, the transaxle transmission is mounted on the rear axle and connected to the engine in a torsionally rigid and torque resistant manner by a carbon fibre torque tube. The suspension features fully adjustable 4-way motorsport shock absorbers. The collector’s item offers all proven safety attributes of the Mercedes-AMG GT3 – a carbon fibre safety cell connected to the chassis, a five-point harness, safety nets, a steel roll cage, a fire extinguishing system, a safety tank and an emergency hatch. The extensive equipment also includes an effective racing ABS and a multi-adjustable traction control system. Track record: Mercedes-AMG special model sets fastest time on Mount Panorama Circuit in AustraliaAfter two years of development and intensive testing, Mercedes-AMG Performance Driver Jules Gounon (AND) demonstrated the outstanding performance of the vehicle for the first time on 17 February 2024 at the Mount Panorama Circuit in Australia. In a prototype of the Mercedes-AMG GT3 Edition 130Y Motorsport, he beat the track record for GT cars on the iconic 6.213-kilometre circuit by 2.074 seconds in a time of 1m 56.605s. Looks: Interplay of state-of-the-art motorsport technologies with traditional design featuresThe Mercedes-Benz 300 SL W 194 racing sports car from 1952 served as the design inspiration for the limited-edition anniversary model, with classic stylistic elements from the brand’s first closed top racing car characterising the exterior appearance of the Mercedes-AMG GT3 Edition 130Y Motorsport. The special paint finish in an exclusive silver colour is reminiscent of the legendary Silver Arrows. Blue rhombuses on the front wings and the coloured frame of the radiator grille are a reference to historically successful cars. The winning cars driven in 1952 by Hans Klenk and Karl Kling in the Carrera Panamericana and by Hermann Lang and Fritz Riess (all GER) in the 24 Hours of Le Mans carried similar design elements. Weight-optimised 18-inch magnesium rims and the extensive implementation of carbon elements build a bridge to the racing sports cars of the modern era alongside a striking AMG crest on the roof. The close link between tradition and modernity is also evident in the interior. Advanced motorsport technologies such as the Bosch DDU 10 cockpit display with enlarged screen and high-resolution graphics support vehicle operation. Visually, the interior is inspired by the Mercedes-Benz SLR 300 models from 1955, which achieved worldwide fame with Juan Manuel Fangio (ARG) at the wheel. This reminiscence is visible in the seat upholstery in blue chequered fabric as well as the headrest upholstery and door loops in brown leather. Another highlight is the specially developed steering wheel with anodised buttons and walnut wood handles. In addition, each of the limited edition special models bears an edition badge attached to the centre console. Exclusivity: Extensive overall package with race gear and vehicle coverEach of the 13 Mercedes-AMG GT3 Edition 130Y Motorsport comes with a comprehensive delivery package. In addition to a vehicle cover specially developed for the special model, this includes a complete racing equipment for the driver. The race kit was co-designed by Mercedes-AMG Official Partner PUMA and its design is based on the stylistic features of the vehicle’s exterior. It…

The new Mercedes-Maybach SL Monogram Series, for the ultimate open-air experience

Industry News

Two curated design concepts “Red Ambience” and “White Ambience” at market launch Chrome fin and upright star on the bonnet as well as aerodynamic scoop behind the seats redefine proportions Maybach pattern forms a stylish design element linking exterior and interior The highest level of driving and acoustic comfort Stuttgart/Pebble Beach. The Mercedes‑Maybach SL 680 Monogram Series (provisional figures, combined energy consumption: 13.7 l/100 km; combined CO2 emissions: 312 g/km; CO2 class: G)[1] is the sportiest model in the Maybach brand’s history. Also new is the uniquely cohesive combination of colours and materials for the exterior and interior, with the Maybach pattern as a linking design element. These special accents appear throughout, from front to rear, inside and out. There will be two curated design concepts for the open-top two-seater at market launch: The Mercedes‑Maybach SL 680 Monogram Series Red Ambience is characterised by a new two-tone paint finish of obsidian black metallic over MANUFAKTUR garnet red metallic. In the Mercedes‑Maybach SL 680 Monogram Series White Ambience, obsidian black metallic contrasts with MANUFAKTUR opalite white magno. The exceptionally brilliant red and the elegant white both embody sensuality, beauty and lightness. They perfectly express the philosophy and driving experience of the new model. Other exterior colours are possible upon specific customer request. The interior features sustainably tanned, crystal white MANUFAKTUR Exclusive nappa leather and trim parts in gleaming silver chrome. Market rollout starts in Europe in spring 2025, with other markets to follow. “Our customers love something special. The Mercedes‑Maybach SL Monogram Series adds a sporty two-seater to our model family for the ultimate open-air pleasure. It combines a dynamic driving experience with everything that characterises a Mercedes-Maybach: excellent craftsmanship, exquisite design details and fine materials.”Daniel Lescow, Head of Mercedes-Maybach, Mercedes-Benz Group AG Iconic design refined with exclusive Maybach styling elements and double scoopIn keeping with the brand philosophy, the Mercedes-Maybach SL offers a holistic sensory experience. The contours of the brand-specific, chrome-finished radiator grille are illuminated, as is the finely integrated MAYBACH lettering. The distinctive bonnet bears an upright Mercedes star and a chromed fin running front to rear along its centre. To further enhance the exclusivity, the obsidian black bonnet is available upon request with the Maybach pattern incorporated in graphite grey uni. This process is very complex and is partly done by hand. First, the bonnet receives a base coat, which is then sanded by hand. The Maybach pattern is then printed onto it. Each part of the process is technically sophisticated and must be executed with the utmost precision. Next, the bonnet is coated with clear matte lacquer, sanded by hand and finally finished with a further coat of clear matte lacquer. The inside of the headlights is finished with high-quality accenting in rose gold. The dedicated front skirt emphasises the vehicle’s width with horizontal air intakes. The windscreen frame is finished in gleaming chrome. A further chrome insert graces the sill cladding. The Mercedes‑Maybach SL runs on 21-inch forged wheels in 5-hole design or multi-spoke design. The extensively insulated acoustic soft top consists of light black fabric, with the Maybach pattern subtly incorporated in anthracite. The rear is characterised by rear lights with the Maybach signet, a brand-specific rear skirt with chrome trim, a dedicated diffuser design and tailpipe trims with a signature horizontal bar. Behind the seats, an aerodynamically designed double scoop reinforces the individual look. Together with the chrome fin on the bonnet, it gives the two-seater particularly elegant and sporty proportions when viewed from the side, especially with the top down. Interior features Maybach-specific equipment and radiant, crystal white leatherInside, sustainably tanned, crystal white nappa leather creates an exceptionally exquisite ambience. It features on the door panels, the centre console and on the brand’s signature comfort seats. The seat upholstery has a new floral design. The space behind the seats is also finished in white leather. The galvanised seat backrests and silver chrome trim provide a striking contrast. The fully digital instrument display and the electrically adjustable centre display incorporate the Maybach-specific start-up animations and display styles. Further brand hallmarks are the steering wheel, the stainless-steel pedals and the stainless-steel door sill trims. High level of driving and acoustic comfort combined with superior eight-cylinder driving experienceThe highest standards also apply to driving and acoustic comfort. Comprehensive measures guarantee a quiet and comfortable, typically Maybach, driving experience. These include a noise-optimised exhaust system, an extensive insulation and absorption package as well as a comfort-oriented suspension set-up and soft engine mounts. The combination of a 4.0-litre biturbo engine with 430 kW (585 hp) and smooth-shifting 9G‑TRONIC automatic transmission with adapted accelerator pedal characteristics ensures the supremely dynamic driving pleasure expected of a Maybach. The fully variable 4MATIC+ all-wheel drive offers high traction even in slippery road conditions, thus increasing driving safety. The standard-fit rear-axle steering combines agility and stability for a manoeuvrable and safe driving experience. Exclusive collection from Maybach Icons of LuxuryAs befitting the new Mercedes‑Maybach SL Monogram Series, Maybach Icons of Luxury will offer a curated collection in boutiques and the online store from market launch. This includes a leather jacket, sneakers, a scarf, a tote bag and a dog bag. Their design is inspired by the materials and colours of the open-top two-seater. The data at a glance Mercedes-Maybach SL 680 Monogram Series Drive Cylinder arrangement / number V8 Displacement cm3 3,982 Rated power kW/hp 430/585 at speed rpm 5,500-6,500 Rated torque Nm 800 at speed rpm 2,500-5,000 Acceleration 0-100 km/h s 4.1 Maximum speed[2] km/h 260 Drive Fully variable 4MATIC+ all-wheel drive Transmission 9G-TRONIC automatic transmission Vehicle Length/height/width mm 4,705/1,353/1,915 Wheelbase mm 2,700 Turning circle with rear-axle steering 2.5° m 12.35 Boot volume VDA l 213 – 240 Consumption (preliminary) Combined energy consumption[3] l/100 km 13.7 Combined CO2 emissions[3] g/km 312 CO2 Class[3] G [1] Preliminary values. Neither confirmed values from an officially recognised testing organisation nor an EC type approval nor a certificate of conformity with official values are available to date. There may be deviations between the data and the official values. [2] Electronically limited [3] Preliminary values. Neither confirmed values from…