QOROS COLLECTS NUMEROUS AWARDS IN BEIJING AS HATCH MAKES CHINA DEBUT
Brand’s second production car made its Chinese debut at the Beijing Motor Show Qoros 3 Hatch widely acclaimed, won several awards and proved a social media hit Shanghai, 30 April 2014 – Qoros, the new international car brand headquartered in China, made a successful Beijing International Motor Show debut last week with its second production model, the Qoros 3 Hatch. Presented to Chinese audiences for the first time, it drew substantial attention from media and visitors from across China and the rest of the world, collecting several awards and proving a major hit on Weibo. The latest Qoros model features a bold, dynamic design, excellent connectivity, class-leading space and a generous level of equipment that is not normally available on compact cars. This includes the brand’s innovative Qoros MMHTM eight-inch touchscreen infotainment system and the pioneering QorosQloudTM connected services platform. The awards bestowed upon the Qoros 3 Hatch during the motor show included: Best Car Design (2014 Beijing International Automotive Exhibition Organizing Committee) The Most Beautiful Hatch (Car and Driver China magazine’s Most Beautiful Automobile China Awards) Best Exterior Design (Autobild China magazine’s China Design Awards) Smart Car of the Year (China Auto Media Summit’s Intelligent Automobile Awards) These latest prestigious awards for the Qoros 3 Hatch come shortly after it became the first car from a China-based brand to win a coveted Red Dot design award in March 2014. Consumers, too, were impressed with Qoros’ newcomer, according to data analysed by Weibo – one of China’s biggest social media channels – and published by Auto.sina – one of the largest motoring websites in China. The analysis showed that during the first three days of the Beijing show, when public interest was at its highest, the Qoros 3 Hatch was mentioned on Weibo more than any other car displayed at the event. The Qoros 3 Sedan – the brand’s first production model, on sale in China since December 2013 – also continues to receive positive accolades. It was selected as the Intermediate Vehicle of the Year at the 2014 National Car Awards during the Beijing show. Over the course of the eight-day show, more than 366,000 people visited the Qoros stand to take a close look at the new Hatch, which resulted in more than 13,000 expressions of interest. The Qoros 3 Hatch will go on sale in China in the middle of 2014. “We’ve greatly enjoyed our first time exhibiting at the Beijing International Motor Show,” said Guo Qian, Chairman and Chief Executive Officer of Qoros. “Winning awards from respected independent experts at globally renowned organisations is gratifying and a testament to the high standards we have achieved with our cars. “Also highly encouraging is the positive reaction and level of interest that we have seen from consumers, particularly from modern metropolitans, the specific group for which we have designed and built our cars,” concluded Mr. Guo. Also popular on the Qoros stand was another China debutant, the Qoros eBIQE Concept, an innovative electric bike design and connectivity showcase. It featured alongside a safety display that celebrated the status of the Qoros 3 Sedan as the ‘the best performer of any car subjected to Euro NCAP’s crash tests in 2013’.
