Automotive Forum & Expo Sofia 2018

Here you can download all the presentations from the International Automotive Conference, part of the Automotive Forum & Expo Sofia 2018. Ther event was held on October 18-19 in co-organization with Inter Expo Center and the support of Automechanika: DAY 1: 01. Development of the Bulgarian Automotive Industry – arch. Lyubomir Stanislavov, CEO Automotive Cluster Bulgaria 02. How to become a VW Group supplier – Mr. Barna Nagy, VW & Audi Purchasing regional office Eastern Europe 03. MBUX – Mercedes-Benz User Experience system – Mr. Ivan Mihaylov – CEO Visteon Bulgaria 04. How to become a BMW Group supplier and new BMW factory in Debrecen, Hungary – Mr. Esref Mermer, BMW International Purchasing, Southeast Europe 05. BMW New mobility strategy – Electric Mobility of the Future – Mr. Ivo Koevski, BMW MCar 06. Ford Group supplier structure and presentation of Ford Factory in Craiova – Mr. Viorel Nuta, Ford of Europe Purchasing 07. Bulgarian Success Story – Mr. Eric de Candido, Head of EU operations at Integrated Micro Electronics 08. Aluminium battery cases for Electric vehicles – Mr. Johan van Putten, COO ETEM 09. The role of the traditional telecom providers in the digital transformation of the automotive industry – Mrs. Eva Georgieva, Project Manager Vivacom   DAY 2: 10. Platooning by rail – Intermodal Transportation into the Future – Better, Faster, Smarter – MBA. Jordi Jove Farrando, LKW Walter 11.Automotive Technologies from the Future and Bosch Future Plans – Dipl. -Ing. MBA Hanno Miorini – Bosch – small size 12 Automotive Transformation and Infrastructure solutions for ADAS from Dell EMC – Mr. Victor Nasr – Dell EMC Bulgaria 13. Project Affordable Electric Car Made in BG – ACB – Prof. Harald Leschke – ex Head Mercedes-Benz Advance Design Studio 14. Optimizing global manufacturing operations throught production process simulations and Product Lifecycle Management – Mr. Philippe Minez – Dassault Systemes 15. The Intelligent Factory of the Future enabled by Festo products – Dr. Andreas Hoelscher – Head of Festo Corporate Product Development 16. Joint Project Mobileye and ACB – paving the road to Level 4-5 Autonomy in Bulgaria – Mr. Raz Peleg, Mobileye 17. The Square – Automotive R and D Center in Sofia Tech Park_arch. Lyubomir Stanislavov – CEO Auto Park Bulgaria  

The first GIVE project webinar on Digital marketing was held

On August 30 the first webinar organized by Green ICT Development (GIVE) project was held. It was focused on digital marketing instruments and opportunities to promote companies and their products abroad. The webinar gave the participants interesting knowledge and skills how to be successful in the internet communication with customers and partners. The content, presented by the facilitators Nikoleta Miteva and Kaloyan Gadzhev was practical and in line with current trends. The Green ICT Development (GIVE) project aims to increase the global competitiveness of SMEs by boosting the emerging industries development and SMEs performance on global markets. With this project we help SMEs to find the right partners,  to create common knowledge base for internationalization and marketing and to produce globally competitive products and services. Three more trainings will be carried out in order to provide practical assistance within the project. They will be focused on basic skills and knowledge about the internationalization. Automotive Cluster Bulgaria is glad to welcome you at the next GIVE webinar on Communication skills scheduled for September 27, at 11.00 EEST. Register for the second webinar here: https://register.gotowebinar.com/register/4804425302340845570.

Data Protection Notice for Respondents regarding GIVE project B2B event

Data Protection Notice for Respondents The present Data Protection Notice for Participants describes how Green ICT Development – GIVE, a project funded by the European Commission under the COSME program, collects, processes and shares your personal information gathered for purposes of project implementation. The Sign Up form is provided and disseminated by the GIVE Consortium partners, coordinated by Foundation Cluster Information and Communication Technologies (ICT Cluster Bulgaria) as leader of the Consortium. The present privacy policy is provided pursuant to Article 13 of the Regulation (EU) 2016/679 (hereinafter, “GDPR”). Who is the data controller? The controller of data is Foundation Cluster Information and Communication Technologies (ICT Cluster Bulgaria) and members of the Green Ict deVElopment – GIVE Project consortium What personal data do we collect and process? During the Sign Up form dissemination process you may provide personal data such as email and organization you are a part of. How long will we keep your personal data? Your personal data are kept as long as follow-up actions to the project are needed. In particular: – For a period of 3 years after the closing of project activities. – Until the end of a possible audit if one started before the end of the period mentioned above. Recipients of data Partners and Affiliates – We may share your data with any partner to the Consortium, as well as with its affiliates – companies that control, are controlled by, or are under common control with any of the Consortium’s Members. These entities may receive your information only to the extent necessary for the proper execution of the project implementation and activities, or for the administration of the project. Users’ personal data will neither be communicated to a third party outside the consortium, nor anyhow processed for marketing or profiling related purposes. Parties when required by Law There may be instances when we disclose your information to other parties in the following circumstances: – To comply or respond to the ruling law or legal process – To protect the legal rights of the Green ICT Development GIVE Project Consortium, partners and later affiliates. – On a request for cooperation by a government entity, whether or not legally required – Administration of the project and share the results thereof with the European Commission or any other public authority to which the Consortium and its members has to report. Other parties in Aggregated Form – We may use the gathered and shared data with third parties in a non-personal or aggregated form. Your rights on your personal data – The right of access (Article 17) and the right to rectify your personal data (Article 16). – The right to object (Article 22) and restrict the processing of your personal data (Article 18) and ask that it be deleted (Article 17). Based on your written request we will make a decision. – The right to data portability (Article 20) Exercising you rights – You may contact us via email at events@automotive.bg in order to assert your rights as described within the EU GDPR.

Save the date: Webinar Digital Marketing on August 30

Dear ACB Members, АCB is a project partner in the project Green ICT Development (GIVE). The project aims to increase the global competitiveness of SMEs by boosting the emerging industries development and SMEs performance on global markets. With this project we help SMEs to find the right partners,  to create common knowledge base for internationalization and marketing and to produce globally competitive products and services. Four trainings will be carried out in order to provide practical assistance within the project. They will be focused on basic skills and knowledge about the internationalization. The first of them is the webinar about Digital marketing – it will be focused on digital marketing instruments and the opportunities to promote companies and their products abroad.   Date: August 30, 2018, Time: 10.00 EET Please, register here: http://eepurl.com/dDxn-j The main topics of the training will be: What is Digital Marketing; Bayer Personas and why is important to your digital approach; Digital Marketing channels and how to use them effectively for your business: Why Digital Marketing should be a part of your Marketing strategy? The webinar will give you the opportunity to learn about best practices. The facilitators will provide useful tools that would help SMEs in digital marketing. We kindly request to confirm your participation no later than August 27, 2018   Facilitators: Nikoleta Miteva is a professional Marketer from Bulgaria with more than 5 years of business experience in Marketing, Employer Branding, Human Resources, with a emphasis in Digital Marketing. She has been working in the Employer Branding and Digital Marketing fields for more than 3 years. During this time she was a part of many creative teams.  She has executed multiple projects with some of the largest Bulgarian employers in Automotive, IT, Finance, and Logistical sectors. Nikoleta’s bachelor’s degree is Organizational Psychology from “New Bulgarian University.” She also has B2B Digital Marketing and Digital Marketing Specialization from “Software University.” As a part of several NGO organizations, Nikoleta had the opportunity to be a trainer of few trainings on different topics: Personal Branding in Digital”, “Elevator Pitch”, “Alternative job searching in Digital”, etc.. Kaloyan Gadzhev is a Managing Partner in CreateX, digital performance agency where he is responsible for project management and advice his clients how they can make most of their digital opportunities and include them in the marketing mix. He has more than 5 years of experience in digital marketing with both B2C and B2B businesses. He is experienced with content marketing and Google’s marketing products, tracks and uses customer data in every stage in his campaigns to increase performance.

A discussion “Yes! To Bulgaria’s Automotive Manufacturing” was successfully held in Sofia

Automotive Cluster Bulgaria and Standart newspaper have organized in partnership with the Bulgarian Industrial Capital Association the discussion “Yes! To Bulgaria’s Automotive Manufacturing”. In 3-4 years the industry is expected to need 45 000 more employees. On July 12 in Sofia the discussion “Yes! To Bulgaria’s Automobile Manufacturing” was held. The event was organised by Standart newspaper in partnership with Automotive Cluster Bulgaria (ACB) and Bulgarian Industrial Capital Association (BICA). Auto industry is expected to double its employees in 3-4 years. This was announced by arch. Lyubomir Stanislavov, CEO of Automotive Cluster Bulgaria. In 2012, when ACB was established, the companies in the automotive sector were 30, now they are 170. The number of employees has increased from 9000 to 47 000. Six years ago, the sector contributed to no more than 1 per cent of GDP, and now its share is more than 5 per cent. Companies managed to achieve a total turnover of 2.5 billion euro. Automotive Cluster Bulgaria is in active co-operation with the Ministry of economy and both have already started working on creating huge industrial zones in Burgas, Sofia and Vidin. According to Stanislavov investors need significant encouragement, outside the usual things offered to them. Similar to the practice in other EU countries, the incentives should be offered by the Bulgarian Investment Agency. A guest of the discussion was the deputy prime minister Valeri Simeonov, who declared the government`s active support for the automotive industry in Bulgaria. Ivan Mihailov, Board chairman and president of ACB added that the automotive sector is already ahead of the IT industry in Bulgaria. “If call centers provide living, the companies of the ACB are creators of intellectual property for the state”, Mihailov pointed out. “Bulgaria is an industrial state. According to Eurostat data, the share of industry in GDP is more than 5 per cent on top of the average for EU countries. In Bulgaria this share is 24.4%, and the mid-level for the EU is 19.4%”, said Vassil Velev, chairman of the Bulgarian Industrial Capital Association. “Besides being an industrial state, we are also export-oriented. Last year, the country’s export reached 92 billion leva. The mechatronics was a main contributing factor for export with its share of 24 per cent or 13 billion leva”, said Velev and further explained that “mechatronics is the sector that fills the country’s budget, while the auto industry is the engine of this sector. Investors must take advantage of the educational incentives offered by Bulgarian Investment Agency. This is not a popular but an important mechanism, said deputy economy minister Lachezar Borisov. In response to businesses’ demand for large industrial zones, he said the state would guarantee such investments for Stara Zagora. Burgas was also in the planning, as it will attract investment of the highest class for the manufacture of cars. Bulgarian Investment Agency chief Stamen Yanev also invited businesses to a special meeting where they could discuss all problems.

AUTOMOTIVE FORUM & EXPO 2018 SOFIA BRINGS THE WORLD AUTOMOTIVE ELITE IN BULGARIA

From 18th to 21st October 2018 the largest automotive event of the year will attract top managers from the automotive industry and the latest technologies at Inter Expo Center, part of the AUTOMECHANIKA calendar in Frankfurt. In October Bulgaria will join the privileged group of countries, boasting its own forum and expo dedicated to the automotive industry and the market of automotive parts and components. At a special press conference today Inter Expo Center and Automotive Cluster Bulgaria announced the first in Bulgaria AUTOMOTIVE FORUM & EXPO 2018, SOFIA. The event will take place from 18 to 21 October 2018 and will be the first edition of a biennale, taking place every two years. The big news from the press conference is the support the organizers received from AUTOMECHANIKA – the largest international exhibition in the automotive industry. Its Bulgarian analogue will take place a few days after the end of the German exhibition in Frankfurt am Main, with the proud slogan: supported by AUTOMECHANIKA. Mr. Ivailo Ivanov, Manager of Inter Expo Center, about Automechanika and Messe Frankfurt: “The 50-year tradition of the world’s leading trade fair and the most successful trademark of Messe Frankfurt, which is our long-standing partner, gives us the necessary confidence in our first step of this event. I believe Bulgaria will soon become an alternative destination for big companies in the industry. At present such events occur only in the most developed countries around the world, such as Germany, United States, Dubai, Russia, China and others, and the eventual confirmation of the event in Bulgaria will be a very clear and positive sign for the sector.” The first edition of AUTOMOTIVE EXPO 2018 will take place within four days in October and aims to cover all types of new technologies, electric vehicles, auto parts and components, garage and service equipment, accessories and consumables for light and commercial vehicles. The AUTOMOTIVE FORUM 2018 international conference will bring proven global automotive managers to Bulgaria to present the most successful automotive projects in Eastern Europe and Bulgaria. It will consist of Conference, B2B platform for international meetings and Career days for automotive and IT professionals. Special attention will be paid to the future development of the automotive industry over the next decade through tomorrow’s technology demonstrations: Industry 4.0, EVs, Fast Charging, Hybrid Cars and Autonomous Technologies. Arch. Lubomir Stanislavov, CEO of Automotive Cluster Bulgaria: “AUTOMOTIVE FORUM & EXPO 2018 will be a clear proof of the capabilities of the fastest growing industry in Bulgaria. The International Automotive Conference will demonstrate the most successful automotive projects in Eastern Europe as well as the prospects for the future development of the automotive industry in Bulgaria. In 2018 the automotive production will reach 5% of Bulgaria’s Gross Domestic Product, creating a sustainable ecosystem of suppliers, a basis for accelerated future success.” Leading manufacturers of components for the automotive industry in Bulgaria will present innovations in the industry. Speakers from international OEMs will share the development trends in the sector and present the requirements of their companies to the Bulgarian suppliers. The parallel conducting of the expo and the forum is expected to bring together the key figures in this industry and provide them with opportunities for individual meetings, discussions and new contacts in the days of AUTOMOTIVE FORUM & EXPO 2018, supported by AUTOMECHANIKA. More information about the event will be regularly uploaded on the site and will be published on the facebook page of the event!  https://www.facebook.com/autoforumexpo/ http://www.automotive-expo.bg/index.php/en/

GIVE Project Survey Invitation

Green ICT Development – GIVE project supported by the European Commission through the COSME program (2014-2020), is introducing the first major activity within the project. The project is based on cross-clusters, cross-border, and cross-regional collaboration with the purpose of building cross-sectoral strategic partnerships and internationalization opportunities in the green smart technologies, automotive and ITC sectors. As a relevant actor within the regional ecosystem we kindly invite you to support this initiative by disseminating a survey within your network. The purpose of the survey is to gather data relevant to the economic landscape in areas of cross-industrial development, inter-regional collaboration and internationalization in the afore-mentioned sectors. This survey is done by the GIVE project Partners in order to capture key issues for setting up a common strategy for transnational cross­cluster and cross­industry collaboration. We are seeking answers especially from SMEs, but other organizations are welcome as well (independent of size and type), such as corporates, multi-nationals, cluster organizations, business associations. This short survey requires 10 to 15 minutes to be filled-out and is available on the following Google form link. The data will be used to fundament a strategy for internationalization of the project consortium and therefore contribute to the further development of our economies. Depending on your interest, we are able to offer more details on our initiative and discuss other possibilities to cooperate. Our declared intention is to further extend the initiative to other stakeholders. After data processing, the report from the survey will give valuable information for all the participants in the survey about the business environment in the ITC sector in the Balkan and Black Sea Region. If you interested in project progress and implementation, please follow us in the social networks: https://www.facebook.com/greenictdevelopment/?fref=nf https://www.linkedin.com/groups/12083393 You are welcome to collaborate with us!

Аутомотив Клъстер България с положителни новини за развитието на автомобилната индустрия

Министърът на икономиката г-н Емил Караниколов обеща 120 млн. лв. инвестиции в инфраструктура с цел подпомагане на автомобилните компании и активна подкрепа за автомобилния бизнес в България Visteon и Daimler с дебют на новата концепция MBUX за операционна система в новия А-клас на Mercedes–Benz – българска разработка в един от най-високотехнологичните модели на 2018 70% от представителите на автомобилната индустрия в България очакват ръст на приходите според новото издание на съвместното проучване на Аутомотив Клъстер България, Colliers International и PwC Европейската банка за възстановяване и развитие протяга ръка към малкия и среден бизнес за партньорства в изключително широк спектър от области Visteon обяви предстоящия първи Хакатон с автомобилна насоченост, който застава зад каузата за разумно шофиране На 8 февруари в бизнес център Capital Fort в София се проведе презентационно събитие на Аутомотив Клъстер България с широк спектър от теми, обединени от успехите и перспективите на автомобилната индустрия в страната. В него участие взеха президентът на Република България (2012-2017) г-н Росен Плевнелиев и министърът на икономиката г-н Емил Караниколов. Г-н Плевнелиев, който е член на Борда на Аутомотив Клъстер България, разкри информация за предстоящото роудшоу за насърчаване на инвестициите в автомобилната индустрия в страната. Той самият изяви готовност да вземе участие в него и да работи за осъществяване на целите на клъстера в областта на привличането на голям производител и затваряне на кръга на производството в страната. Министър Караниколов отчете положителните данни, с които Министерството на икономиката отличава автомобилният сектор като една от водещите индустрии в България. Той изрази надеждите си Аутомотив Клъстер България да реализира целта си за привличане на голям производител, който да използва българските доставчици, за да реализира производство на цели автомобили. Арх. Любомир Станиславов, изпълнителен директор на Аутомотив Клъстер България, разкри плановете на клъстера за 2018 за голям R&D център и поредица други инициативи, с които да се засили развитието на автомобилната индустрия в страната. Иглика Йорданова, директор на Colliers International, представи второто съвместно изследване на автомобилната индустрия в България, проведено съвместно с Аутомотив Клъстер България и PwC. В него се съобщават най-нови данни за множеството предприятия, произвеждащи автомобилни компоненти у нас. Изследването съобщава точни факти, като например заетите над 37 000 служители и положителните нагласи за увеличение на приходите на над 70% от анкетираните мениджъри. В изследването се съдържат любопитни факти, като например, че у нас се произвеждат 90% от всички сензори за въздушни възглавници за европейските производители, и че се правят компоненти за всички най-големи световни производители, включително за Tesla. Главните предизвикателства пред автомобилната индустрия, според респондентите, са бюрокрацията, инфраструктурата, правната система и дисбалансът между търсене и предлагане на пазара на труда. Инж. Крум Марков, главен инженер от  Visteon Electronics и ръководител на отдела по валидация, представи системата Mercedes-Benz User Experience, като показа на живо в залата технологичния клъстер от два 10,25-инчови екрана, който е лицето на продукта. Огромен екип от няколкостотин души от различни отдели на Visteon е работил по спецификациите на Daimler, за да изпълнят успешно толкова сложен мултимедиен пакет, който изисква възможността за управление с глас, със сензорния екран и от волана на хиляди функции на операционната система. Наглед простото свързване на смартфон с дисплея в колата изисква прецизно обединяване на екосистемите на няколко технологични гиганта, разкри инж. Марков. Visteon анонсира и първия Хакатон с автомобилна насоченост, който застава зад каузата за разумно шофиране. Целта му е да се намерят съмишленици, с които българските инженери да обединят усилията си около каузата и да създадат ефективен софтуерен продукт, който да предупреждава шофьорите за опасни ситуации на пътя с цел предотвратяване на пътни инциденти. Желанието на Visteon България е това решение да е лесно достъпно за всички водачи и автомобили.  Началото на Хакатон е на 19 февруари, а реалното разработване на предложените решения ще се състои на 28 март в технологичния център на компанията в София. Програмата на Европейската банка за възстановяване и развитие за задълбочаване на контактите с български фирми от малкия и среден бизнес бе представена с изключително интересната презентация с конкретни примери на г-н Мирослав Стоянов, мениджър „Подкрепа за малкия бизнес“ в банката. Събитието бе подкрепено от Silver Star – официалния представител на Mercedes-Benz за България. Посетителите имаха възможност да се запознаят с най-новите модели на Mercedes-Benz.

Automotive Cluster Bulgaria has chosen a new Board of directors. President Plevneliev is also a member

– President Rosen Plevneliev enters the Cluster Management Board – In 2018, a series of initiatives are being developed to attract a large car manufacturer – The Management Board is expanding with the participation of new companies On November 8, 2017 in Sofia was held the Annual General meeting of Automotive Cluster Bulgaria. Rosen Plevneliev, President of Republic of Bulgaria (2012-2017), and other new members were elected as members of the Managing Board. The Board is now composed of: Rosen Plevneliev, President of the Republic of Bulgaria (2012-2017); “MAGNA POWERTRAIN PLOVDIV” ЕООD, represented by its manager Giuseppe Vona и by the proxy Slaveya Hristozova Peteva; “MELEXIS BULGARIA” ЕООD, represented by its ptoxy Silvain Raymond Bernard Collot; “FESTO” ЕООD, represented by its manager Stefan Davidkov Ivanov; “SENSATA TECHNOLOGIES BULGARIA” ЕООD, represented by its manager Tommy Ver Elst; “VISTEON ELECTRONICS BULGARIA” ЕООD,  represented by its manager Sunil Kumar Bilolikar, through the proxy Ivan Mihaylov Mihaylov – Chairman; “AUTO PARK BULGARIA” JSK, represented by the general manager Lyubomir Ognyanov Stanislavov – Vice Chairman; “ERNST & YOUNG BULGARIA” ЕООD, represented by its manager Diana Georgieva Nikolaeva-Mitrovska, through the proxy Milen Raykov; “VIENNA REAL ESTATE” ЕАD, represented by its manager Plamen Dimitrov Mitev. A budget and a report on the activities for 2016 and 2017 were adopted at the meeting. The 2018 budget and change in the board of directors was also voted for, and an action plan for 2018 was presented. It includes new projects such as conferences and a car show to attract a car maker to build a complete production in the country, taking advantage of the Bulgarian automotive components manufacturers.