Automobili Pininfarina PURA Vision Wins Prestigious Red Dot Award for Design Concept 2024

25.06.2024
  • PURA Vision Wins Prestigious Red Dot Award: Design Concept 2024
  • PURA Vision, a Luxury Utility Vehicle, heralds a new era of luxury and inspires future Automobili Pininfarina models
  • Previous accolades include the iF Design 2024 product award and the 2024 International Design Awards
  • Download images of PURA Vision here

(CAMBIANO, ITALY – JUNE 19, 2024) The Automobili Pininfarina PURA Vision design concept has been awarded the prestigious Red Dot Award for Design Concept in 2024.

The Red Dot Award is one of the most esteemed seals of design excellence globally. A panel comprising designers, professors, and specialist journalists evaluates submissions based on design quality and innovation. This year’s winner in the Design Concept category is none other than PURA Vision.

“Winning this award is an immense honor for our brand,” said Dave Amantea, Chief Design Officer at Automobili Pininfarina. “PURA Vision embodies our iconic vehicle DNA while shaping future designs with its sharp lines and modern aesthetic.”

This accolade follows previous wins at both the iF Design Awards and International Design Awards in their respective categories for product design.

The PURA Vision redefines Luxury Utility Vehicles with bold cab-rear proportions that blend timeless beauty with intricate detailing to create a dynamic identity.

The low bonnet paired with high fenders draws inspiration from classic models like the iconic Cisitalia from 1947. Its glasshouse structure along with tri-opening pillarless lounge doors offer unrestricted access to a futuristic yet luxurious cabin layout inspired by historical designs such as Battista Farina’s Lancia Florida from the Fifties.

The exterior features meticulously crafted elements including an anodized aluminum beltline around its glasshouse which starts at the windscreen tracing an elegant arc around it—showcasing Automobili Pininfarina’s attention to detail.

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