Farizon SV loads up for Everything Electric London

Industry News

Images are for editorial use only. All-new born-electric Farizon SV will be presented at Everything Electric London Farizon SV will be showcased in the Live EV Arena and in the Commercial Vehicle Zone Everything Electric London takes place from 16-18 April at Excel London London, 15 April 2025: Ahead of its full launch later this month, the born-electric Farizon SV will be previewed at Everything Electric London from 16 – 18 April at Excel London. The SV will be centre stage in the Live EV Arena on each of the event’s three days, when electric van expert, Paul Kirby, and Fully Charged presenter, Imogen Bhogal, will conduct a live review of the new benchmark large van. In parallel, visitors to the show can get a closer look of the van and its impressive load space in the Commercial Vehicles Zone throughout the show. Featuring a host of world-first technologies, the Farizon SV delivers a compelling blend of cargo-carrying practicality, impressive real-world efficiency and performance, and optimum driver comfort and convenience. An advanced drive-by-wire platform offers significant packaging advantages, an innovative payload monitoring system uses ride-height sensors to calibrate the vehicle’s weight, and a 360° Surround View camera ensures users can manoeuvre and park the van with ease. Crucially, the Farizon SV includes as standard a high level of specification and a large number of features that are additional cost options on competitors’ vans, including automatic headlights with Intelligent High Beam Control, automatic wipers, heated and ventilated seats for driver and passenger, and a heated windscreen. The SV has also earned the highest Platinum Euro NCAP safety rating. Five different size combinations will provide UK buyers with generous levels of cabin and cargo space. Available in L1 H1, L1 H2, L2 H2, L2 H3 and L3 H3 configurations, every model benefits from an extra-low loading height of just 550 mm. The Farizon SV line-up includes the option of 67 kWh, 83 kWh or 106 kWh batteries. Prices start from £45,000 OTR (plus VAT) and order books are open, with first deliveries planned for May. The Farizon SV will officially launch at the Commercial Vehicle Show at the NEC (29 April – 1 May). Founded in 2016, Farizon is the commercial vehicle division of Geely, China’s largest private vehicle manufacturer. The Farizon SV is being introduced to the UK by Jameel Motors UK, a London-based automotive distribution business and part of Jameel Motors. –ENDS– Media contacts:Jamie Fretwell: +44 7775 006859 / FretwellJ@jameelmotors.co.ukMolly Prout: +44 7874 856311 / farizon@pfpr.com About Jameel MotorsJameel Motors is a leading provider of mobility solutions and partner of choice to top automotive brands with international operations in Türkiye, Morocco, Egypt, Algeria, Japan, China, Monaco; and represents some of the world’s most recognized commercial and passenger vehicle brands, including Toyota, Lexus, BYD, GAC Motor, MG Motor and Hino. Jameel Motors’ deep market knowledge as an independent international distributor enables its OEM partners to grow closer to their customers, driving both market share and sustainable growth with high customer satisfaction and loyalty. For more information, please visit jameelmotors.com About FarizonFarizon New Energy Commercial Vehicle Group is a wholly-owned subsidiary of Geely Holding Group. With the support of Geely Holding Group’s Central Research Institute, Farizon New Energy Commercial Vehicle Group has founded China’s largest new energy commercial vehicle research institute. It is responsible for the R&D of a new generation of green and intelligent commercial vehicle products based on passenger vehicle technology. It has formed two core technology routes of “Methanol-Hydrogen + Electric”. Farizon has become China’s first commercial vehicle brand to offer a full range of new energy product. Farizon is committed to becoming a comprehensive intelligent and green transportation technology service provider. Farizon has doubled its Chinese market share for three consecutive years, with a product market share exceeding 20%, continuously consolidating its leading position in the new energy commercial vehicle industry. This year, Farizon has reached the milestone of 300,000 unit sales, becoming the first new energy commercial vehicle brand who ever achieved this goals. For more information regarding Zhejiang Geely Farizon New Energy Commercial Vehicle Group please refer to the official website at https://global.geelycv.com/

Humanity, warmth, precision – BMW HypersonX creates unique soundscape for the Neue Klasse

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Images are for editorial use only. BMW Group Sound Design Studio develops all-new sound concept for the next generation of BMW vehicles slated for launch from 2025 BMW Operating System X enables drive sounds tailored extremely precisely to the driving situation at hand in Personal Mode and Sport Mode Immersive spectrum of audio effects augments the emotionally engaging, holistic user experience provided by the new BMW iDrive Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the UK market. Munich. As it pulls back the curtain on a new era in 2025, fuelled by the all-electric Neue Klasse models, BMW is creating a holistic driving and user experience that breaks genuinely new ground. One of the elements of the far-reaching BMW Panoramic iDrive concept is the new HypersonX soundscape. Developed by the BMW Group Sound Design Studio, it comprises 43 sound signals and special driving sounds for Personal Mode and Sport Mode. The multi-dimensional spectrum adapts the sounds precisely to the driving situation at hand and, in so doing, creates an emotional interaction between the driver and their vehicle. This new stage in the evolution of the automotive sound experience has been made possible by the technological advances in hardware and software brought by the Neue Klasse. The revolutionary BMW Operating System X and a newly developed control unit pave the way for an innovative audio architecture. This allows the overall experience offered by the Neue Klasse to be perfected at an acoustic level, as well as in terms of vehicle character, driving experience and functional range. A new dimension in drive sounds: distinctive and precisely honed.“The unique sound spectrum of HypersonX plays a major role in giving a Neue Klasse model its own, highly distinctive character acoustically. Through our focus on precision, warmth and lightness, we can create a direct emotional connection between the driver and their vehicle,” emphasises Renzo Vitale, Creative Director of Sound Design BMW Group. In both Personal Mode and Sport Mode, the drive sounds focus on the essentials and are inspired by tones from nature and structures from the worlds of art and science. HypersonX has fewer basic notes than the sound experience previously employed. But at the same time, the acoustic spectrum has grown to include a new dimensional level. This gives the sound more “colour”, depth and precision, and it embodies more than ever the pleasure of driving for which BMW is renowned. One of the main elements underpinning this capability is the audio control unit developed for the Neue Klasse, which enables a significant expansion of the dynamic range. Added to which, the spatial modulation of the drive sound achievable in the Neue Klasse ensures that the vehicle occupants are thoroughly immersed in the soundscape generated by HypersonX. Under acceleration, for example, the vehicle gives the impression of moving between different three-dimensional layers of sound, thus transporting the feeling of speed and BMW-typical driving dynamics authentically into the cabin. Humanity is a central design element of the welcome sound.As well as intelligent reduction to the essential elements, the human aspect played an important role in the development of the soundscape for the Neue Klasse. The middle and lower frequency ranges of the BMW HypersonX sound spectrum have been brought to the fore to create a well-balanced acoustic ambience. In conjunction with intuitive operation, precisely adjusted light effects and homely interior design, this gives those on board a fine sense of wellbeing. A choir made up of BMW Group Design Studio employees brings voice – in their respective native languages – to moments of driving joy, infusing the welcome sound with a particularly empathetic flavour. Carefully isolated elements of these recordings enhance the overall composition of the welcome sound to excellent effect and treat the driver to moments of joy and human warmth. BMW HypersonX gives the sounds for the Neue Klasse an expressive and distinctive, but also understated and sensitive feel. To this end, more than nine million sound instances based on BMW’s sound DNA were generated using a new algorithm. At the BMW Group Sound Design Studio, these were then filtered into a brand-typical essence that in turn generates a cohesive and multi-dimensional acoustic experience. The result is a sound that creates an emotional connection between human and vehicle in all driving situations and brings a positive, congenial and inviting aura to the acoustic presence of the Neue Klasse. In the event of enquiries please contact:Corporate CommunicationsLaura-Marie Kremser, Spokesperson BMW Group DesignTelephone: +49-89-382-98114E-mail: laura-marie.kremser@bmwgroup.com Almut Stollberg, Head of Communication Innovation, Design, Technology, Digital CarTelephone: +49-89-382-96543E-mail: Almut.Stollberg@bmw.de Internet: www.press.bmwgroup.comE-mail: presse@bmw.de THE BMW GROUPWith its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries. In 2024, the BMW Group sold 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees. The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life. www.bmwgroup.comLinkedIn http://www.linkedin.com/company/bmw-group/YouTube https://www.youtube.com/bmwgroupInstagram https://www.instagram.com/bmwgroupFacebook https://www.facebook.com/bmwgroupX https://www.x.com/bmwgroup

Get Lost: Project Safari – A ground-up reimagining of the Elise S1

Industry News

Images are for editorial use only. Get Lost launches as a new automotive brand, founded by photographer GFWilliams, and built around the simple pursuit of creating a car that’s fun. Get Lost: Project Safari is a ground-up reimagining of the Elise S1 – combining rally attitude, road trip capability, and bespoke design. Every detail is designed or engineered with quality and intent – from the hydraulic handbrake to the roof scoop – to enhance the character and capability of the entire car. Get Lost: Project Safari is the first vehicle from Get Lost, with customer builds due to start later this year. April 15th, Surrey – Get Lost is proud to unveil Project Safari – the first vehicle from the new automotive design and engineering brand. A bold, ground-up reinterpretation of the iconic Elise S1, Project Safari blends rally-inspired capability, road trip practicality, and design-led innovation into a single, uncompromising package. Founded by renowned automotive photographer GFWilliams, Get Lost is the result of over a decade immersed in the world’s most exceptional cars. That industry experience shaped a vision: a car that delivers emotional connection through design, engineering, and a relentless pursuit of fun. Bringing that vision to life is a passionate, multidisciplinary team drawn from motorsport, design studios, and fabrication. Together, they’ve created something that not only breaks the rules, but makes you wonder why they were there in the first place. The Design:Get Lost: Project Safari began with a deep study of the original car’s form and function – not to overwrite what made it special, but to reimagine it without constraints. “The idea of taking an Elise off-road might sound ridiculous, and that’s exactly why we leaned into it,” says George Williams, founder of Get Lost. “That one silly idea gave us real creative freedom. Every element was considered from the ground up, not just to look good in isolation, but to enhance the character and capability of the entire car.” Get Lost: Project Safari contrasts the Elise’s fluid curves with sharp, deliberate design choices. Highlights include a custom roof scoop, bespoke rectangular headlights, and a completely redesigned interior using the highest quality materials – all contributing to a new identity while respecting the car’s roots. The Build:“It wasn’t enough for the car to look good – it had to be brilliant to drive too.” said George. Get Lost: Project Safari runs all-terrain tyres, as well as a completely bespoke suspension system, offering increased ride height and width while refining the body control to inspire confidence to always push on. A new powertrain also delivers strong, reliable performance, while key functional upgrades – including a limited-slip differential, and a hydraulic handbrake – contribute to the car’s uniquely playful character. The result? A car designed in form and function for fun adventures. “This is not a modified Elise, it’s our interpretation of what the platform had to offer. Everything has been considered – from the design to the drive – all in the pursuit of creating something that’s fun,” says George Williams. “If you get it, you get us. If not? Get Lost.” Get Lost: Project Safari is the first vehicle from Get Lost, with customer builds due to start later this year. Get Lost is now welcoming letters of interest from customers, collaborators, and anyone who sees themselves in this vision. Ends For editorial images, click here: https://drive.google.com/drive/folders/1Y9TLYYEftItJ17-P_LXlvyNBoNwxgvXG?usp=sharing For further information, please contact:Tilly WilliamsMarketing & PRinfo@getlostautomotive.com Website: https://www.getlostautomotive.com/ Instagram: https://www.instagram.com/getlost.automotive