THE COMPANY TAKES OVER THE SALES OF HYUNDAI IN BULGARIA 15 YEARS AGO.

The current official dealer of the Korean brand is one of the success stories in the Bulgarian automotive business. “Industrial Commerce” gets the rights in 1998 in a very unfavorable position. At that time the crisis in Bulgaria coincides with the crisis in Korea. Hyundai has no plants in Europe, the products are aimed for the Asian customers, and shipping costs are high. Before that there have been two bankruptcies of importers in Bulgaria, an accumulated distrust in the brand and many lawsuits to dealers. These 15 years mistrust is overcome, we have built a strong trade and service network covering the country. Presents us Savina Konstantinova, CEO of “Industrial Commerce”.

The efforts of manufacturer and seller complement this success story. For the same period, Hyundai has become an ambitious global player, with strong positions in Europe, with European products having excellent quality and impressive design. “What also helped us is the international branding. Hyundai is a sponsor of all major sporting events – football tournaments, competitions, and this makes the brand better known, “said Savina Konstantinova. However the Sales Championship Title of Bulgaria on the Old Continent is mostly due to the team of the local dealer. “Our mantra is customer satisfaction rather than volume or profits. This is the main reason for our success.” said Konstantinova.

Speed-Press Agency