THE MANAGER OF STRATEGIC PLANNING WILL REPRESENT THE COUNTRY IN KOREA.

Jean-Marie Bussiere, General Manager of Strategic Planning at Hyundai Motor Europe, presented the automotive company during the International Automotive Conference in Sofia. “On behalf of Alan Rushford, Chief Operating Manager for Europe, I would like to thank you for the opportunity to present Hyundai in Bulgaria. According to the latest data for 2013, we are the fastest growing brand in the world with an increase of 20% from 2005. Presently we are in the 43rd place among all brands worldwide and just for comparison, Ferrari is in the 64th and Porsche in 98th place. In 2005 we were in the 84th place”, Bussiere commented.

According to the Manager of Strategic Planning, the company has a level of customer loyalty within 49%. “Only 5% increase in the level of loyalty leads to an increase of 34,000 sales”, Bussiere explained.

When asked what were the main reasons for Hyundai’s choice of the Czech Republic for its European plant some years ago, the Manager replied: “I have to be honest with you, I joined the company a few months ago and had not participated in the selection process of the Czech Republic as a location for our plant. I will I tell you though that Hyundai has a very centralized management and we treat similar issues with confidentiality”.

Bussiere has been asked by Professor Harald Leschke, a participant at the conference from Leschke Design and former designer at Daimler, whether Bulgaria is not an attractive country to set up a design office of Hyundai, to which he replied: “The format of the company is integrated but I am sure that Bulgaria can be part of this structure in the future. I can assure you that I will present the opportunities in this country to my colleagues in Korea”.

Speed-Press Agency