Volkswagen and She’s Electric join forces to plug gaps in people’s EV knowhow
Live events this autumn give people the chance to drive an electric Volkswagen Full range of electric Volkswagens will be at both venues She’s Electric is a community of switched-on women who harness their growing consumer power to make positive change Relaxed and informal driving experiences combine with entertaining hosts, ethical lifestyle brands and inspiring speakers Milton Keynes – Volkswagen is partnering with innovative start-up organisation She’s Electric at two fun events this autumn to help showcase the benefits of switching to electric cars. She’s Electric is an initiative created by women, to empower women; but it’s also a movement that benefits everyone by helping people to make sustainable and stylish life choices. Entertaining and informative events let attendees get behind the wheel of electric cars and find answers to questions about switching from petrol and diesel – all in an inspiring location with a team of experts on everything from clean energy to confidence and lifestyle brands with an eye on the future. Volkswagen is partnering with She’s Electric at two events this autumn:– Saturday 12 October: Ellenborough Park in Cheltenham, Gloucestershire– Sunday 13 October: Danesfield House in Marlow, Buckinghamshire The events are aimed predominantly at women, but the gates are open to everyone who wants to learn more about electric cars and sustainable lifestyles. Tickets can be booked at https://www.sheselectric.co.uk/events. Volkswagen – which translates from German as ‘the people’s car’ – is on a similar mission to help all motorists to reduce their carbon footprints and understand the various options, benefits and realities of owning an electric vehicle (EV). Research by Auto Trader suggests that women are less comfortable than men when it comes to visiting car dealerships and buying vehicles. Volkswagen is hoping to bridge this gender gap by working with She’s Electric in a relaxed and inclusive environment, giving people a taste of what it’s like to drive an EV and help address any concerns they may have about EV ownership. “Volkswagen is an established and trusted vehicle manufacturer, so we are delighted to be able to lend our expertise and cars to these fabulous She’s Electric events this autumn,” said Sarah Cox-Thornley, Head of Marketing at Volkswagen UK. “Our full range of electric cars will be at both venues for people to see and drive, from the multi-award-winning ID.3 hatchback to the ID.4 and ID.5 SUVs and our flagship ID.7 model; the ID. Buzz will also be there for anyone interested in an EV with retro vibes. “We like to use the phrase ‘same spirit, different energy’ when comparing the electric driving experience with petrol and diesel. We really hope this message comes across at these events for anyone feeling a bit puzzled or apprehensive about going electric, and we can’t wait to see how the She’s Electric audiences react to driving our cars.” (ends) About the Volkswagen brand: A total of 162,087 new Volkswagen passenger vehicles were registered in the UK in 2023, according to the Society of Motor Manufacturers and Traders (SMMT). This equated to a market share of 8.52 per cent – an increase of 0.35 per cent compared with the previous year – and made Volkswagen the UK’s best-selling new-car brand for the third year running. The Volkswagen Passenger Cars brand has a global presence, producing vehicles at 29 locations in 12 countries, and employs approximately 170,000 people. In 2023, Volkswagen delivered around 4.87 million vehicles worldwide. These included bestsellers such as the Polo, T-Roc, T-Cross, Golf, Tiguan and Passat, as well as the successful all-electric ID. models. Volkswagen handed over about 394,000 all-electric vehicles to customers worldwide in 2023 and, with its ACCELERATE strategy, is consistently advancing its ambition to become the most desirable brand for sustainable mobility. Press contactVolkswagen (UK) Press TeamMike Orford 07467 442062Rob Punshon 07775 311931Grant McPherson 07774 684222Trevor Rickwood 07407 826649Nicki Divey 07802 248310 Volkswagen Press and PRVolkswagen (UK)Yeomans DriveBlakelandsMilton KeynesMK14 5AN www.vwpress.co.uk Twitter: @VWUKPress VW24054 TR/rp
