Dawn of a new era: the Vision V provides a glimpse of a new segment of luxury limousines
Images are for editorial use only. Upcoming Van Electric Architecture (VAN.EA) sets the course for a new era for Mercedes-Benz Vans The brand with the star extends its model portfolio of MPVs into the top-end segment and defines a unique one of its own Vision V is a singular example of a luxurious and elegant MPV for the highest customer demands Spacious open interior design with lounge character and the utmost comfort Immersive lounge with retractable 65-inch cinema screen, surround-sound system with 42 speakers and seven projectors for an immersive user experience Shanghai/Stuttgart. The introduction of the modular, flexible and scalable Van Electric Architecture (VAN.EA) will usher in a new era starting in 2026. With it, Mercedes-Benz is redefining the privately positioned van and taking it into the luxury segment with a special focus on the “Private Lounge”. The future model portfolio will range from practical, entry-segment family vehicles and exclusive VIP shuttles to luxurious limousines with an enormous amount of space, each in line with different customer requirements. By expanding the top-end of its model portfolio, Mercedes-Benz Vans is defining a unique segment of its own that bestows true greatness to automotive luxury. The Vision V show car provides a glimpse of the top-end version. It demonstrates Mercedes-Benz Vans’ vision of combining generous space with maximum exclusivity and an unprecedented immersive, digital experience. The Vision V is a luxurious and elegant chauffeur-driven limousine that allows one to pamper themselves in a whole new world of comfort. Analogue craftsmanship merges with an immersive user experience to create a holistic experience with a cocooning effect. The sporty, elegant exterior underlines the iconic design and signals dynamism and status at the same time. “The Vision V is the beginning of a new era for Mercedes-Benz Vans. It demonstrates, in the truest sense of the word, how we bring luxury to a spacious cabin and define a new segment. With that, we set standards in design, comfort and an immersive user experience – while meeting the highest demands of our customers.”Thomas Klein, Head of Mercedes-Benz Vans “The Mercedes-Benz Vans have been iconic for decades. With the Vision V we take that heritage and transform it into a completely new context of highest luxury transportation. This show car embodies the perfect harmony between luxury and van design, setting a new benchmark for the future.”Gorden Wagener, Chief Design Officer, Mercedes-Benz Group AG Redefining luxurious space: lounge character with the utmost comfortThe large, automatically opening “portal” door on the right-hand side and the illuminated, retractable running board ensure comfort and easy access to the luxurious rear lounge area. An intelligent, switchable glass wall separates the “Private Lounge” from the driver’s area. If desired, the glass can be changed from transparent to opaque, either completely or in sections. The “Private Lounge” seating area is exceptionally spacious. This comfortable atmosphere conveys an unprecedented feeling of space and freedom, as well as that of security and tranquillity. The aesthetics of the spacious interior exude an elegance infused with technology. It leads the design into an exciting digital future and sets new standards in automotive engineering. Traditionally crafted materials blend with hyper-modern, tech-savvy design elements that are as stylish as they are unexpected. Crystal white Nappa leather and shimmering white silk contrast with large decorative elements made of open- pore burr wood. Similar to an exclusive sideboard, display cabinets are set into the dark wood trim along the side walls and are framed by polished aluminium trim strips. They provide space for personal accessories such as a handbag, sunglasses or smartphone. A game controller for racing games and one of the 42 loudspeakers of the surround-sound system with Dolby Atmos are also integrated. Additional speakers are mounted in round glass enclosures on handmade design brackets that protrude stylishly from the side walls. They further emphasise the elegant, open living ambience. The centre console between the two individual seats is also designed as a display cabinet. It has a touchpad for operating the infotainment system as well as a fold-out table. When extended, the table appears as a high-quality chessboard – a further homage to the beauty and elegance of traditional craftsmanship. The centre console automatically adjusts to the respective seating position for maximum comfort. Innovative luxury seats with a futuristic designThe first-class seats are reminiscent of elegant lounge chairs and rest on polished aluminium bases. Made from highly flexible tubular cushions, they have a unique futuristic design. Shiny clasps made of polished aluminium hold the individual cushion tubes together. The electrically adjustable seats offer the best ergonomics and ensure first-class travel comfort. Additionally, they can be reclined into a comfortable flat position to pamper the occupants. The all-round ambient lighting with strip lighting and a ceiling lamp create an individualised and cosy living-room atmosphere. The fragrance, housed in an elegant, polished aluminium bottle behind the centre console, provides a further sensual experience. First-class digital experiences in the immersive “Private Lounge”One of the highlights of the “Private Lounge” seating area is the retractable, 65-inch cinema screen – with split-screen functions – located under the floor. As soon as the passengers are inside and the doors are closed, it glides up as if by magic from a console designed with burr wood and Nappa leather. Through the transparent slats in the floor, passengers can watch as the display extends and separates the “Private Lounge” area from the cockpit. The cinema screen comes to life and transforms the interior into an immersive world of experience, the likes of which have never been seen before in a car. With its 4K resolution, the cinema screen displays video and games with exceptional clarity and detail. The surround-sound system with Dolby Atmos ensures perfect spatial sound enjoyment. It offers a total of 42 loudspeakers, including exciters in the seats, which turn music into a haptic experience. Seven projectors in the headliner and floor expand the field of vision. The side windows become additional “screens” and create a digital 360-degree experience. This unique cocooning effect is further…
